# Hydrating Gel-Balm Cleansers Sunday Riley's Aquamarine Melt Features Malachite & Cornflower By Laura McQuarrie | Published 2025-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aquamarine-melt References: [instagram](https://www.instagram.com/p/DGjPKNqS-gT/?img_index=1) & [sundayriley](https://sundayriley.com/products/aquamarine-melt-hydrating-gel-balm-cleanser)  [Sunday Riley's](https://www.trendhunter.com/trends/smart-retinoid-serum) [Aquamarine](https://www.trendhunter.com/trends/pomellatos-collezione-1967) Melt is a transformative facial cleanser that goes from a balm to a hydrating oil and effectively dissolves long-wearing makeup and impurities in the process. This hydrating gel-balm cleanser supports plump, radiant skin with key ingredients like rinse-proof hyaluronic acid, antioxidant-rich malachite extract, calming cornflower extract, gentle sugar-based cleansers, evening primrose oil to support the natural moisture barrier, and softening, smoothing cocoa butter. This sensorial [gel-balm-to-oil cleanser](https://www.trendhunter.com/trends/calming-cleansing-balm) by Sunday Riley enhances soothing self-care experiences with the soothing aroma of essential oils, most notably citrus and floral scents from orange, tangerine, blue tansy, German chamomile, Roman chamomile, and ylang ylang. Altogether, the scent of the skincare product is harmonious, sweet, and inspiring of relaxation, tranquility, and joy. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 38% | Activity: 29% | Freshness: 37% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Multi-phase Skincare Formulas:** Integrating transitioning textures in skincare fosters novel consumer experiences and elevates product functionality. - **Aromatherapy-infused Skincare:** Introducing essential oils in facial cleansers enhances the olfactory experience, promoting relaxation and emotional well-being during routine skincare. - **Nutrient-rich Ingredients:** Harnessing antioxidants and botanical extracts in skincare products meets growing consumer demands for multifunctional and health-oriented beauty solutions. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty and personal care industry is ripe for innovation with transformative textures and aromatic enhancements that appeal to sensory indulgence. - **Wellness and Self-care:** As consumers prioritize mental well-being, the wellness and self-care industry benefits from products that combine relaxation elements within daily rituals. - **Natural and Organic Skincare:** The natural and organic skincare industry gains momentum by incorporating plant-based actives and mineral-rich elements that align with eco-conscious and health-focused consumer values. ## Related on Trend Hunter - [Transformative Gel-Balm Cleansers](https://www.trendhunter.com/trends/milky-jelly-cleansing-balm.md) - [Melting Balm Cleansers](https://www.trendhunter.com/trends/melting-balm-cleanser.md) - [Microalgae Oil Cleansers](https://www.trendhunter.com/trends/liquid-collagen-cleanser.md) - [Multi-Flower Cleansing Balms](https://www.trendhunter.com/trends/luminous-cleansing-balm.md) - [Makeup-Melting Cleansing Balms](https://www.trendhunter.com/trends/procollagen-makeup-melting-cleansing-balm.md) - [Gentle Balm-to-Oil Cleansers](https://www.trendhunter.com/trends/calming-cleansing-balm.md) - [Makeup-Melting Cleansing Solutions](https://www.trendhunter.com/trends/futurewise.md) - [Gentle Gel-Texture Cleansers](https://www.trendhunter.com/trends/purifying-cleansing-gel.md) - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md)