# Granny-Fighting Toothpaste Ads The Aquafresh Milk Teeth Campaign Targets Children's Sweet Tooth By Meghan Young | Published 2012-01-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aquafresh-milk-teeth-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2012/01/aquafresh-fighting-grannies/) & [facebook](https://www.facebook.com/pages/Adler-Chomski-Group-Grey-Israel/122902351055583) As much as grandmother's want the best for their grand children, the [Aquafresh](https://www.trendhunter.com/trends/aquafresh-paw-patrol) Milk Teeth campaign shows that more often than not, they are encouraging bad habits and unhealthy lifestyles. They have mastered the art of spoiling so well that children disregard some of their fundamental lessons to the dismay of their parents. According to the Aquafresh Milk Teeth campaign, however, this [toothpaste and toothbrush company](https://www.trendhunter.com/trends/brush-baby-teething-toothpaste) has been "fighting grannies since 1973." It has taken a hard stance against indulging children's sweet tooth by way of products that have been designed specially for young mouths. The Aquafresh Milk Teeth campaign was conceived and created by Adler Chomsky, an ad agency based in [Grey Tel Aviv](https://www.trendhunter.com/trends/spring-cocktail), Israel. It was art directed by Yosi Even Kama and photographed by Yaron Izhakov with copy by Uri Shoham. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 24% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Childhood Oral Health:** Investment in innovative products and campaigns targeting children's oral health can disrupt the dental industry. - **Disruptive Advertising Campaigns:** Creative approaches to advertising campaigns can disrupt traditional marketing strategies and capture audience attention. - **Preventing Unhealthy Habits:** Developing innovative solutions to prevent and educate children about unhealthy habits can disrupt the wellness industry. ### Where This Applies - **Dental Care:** Innovations in toothpaste and toothbrushes for young mouths can disrupt the dental care industry. - **Advertising:** Innovative and disruptive advertising campaigns can reshape the advertising industry and capture consumer interest. - **Wellness:** Creating preventive solutions and educational campaigns to address unhealthy habits can disrupt the wellness industry. ## Related on Trend Hunter - [Entertaining Oral Health Products](https://www.trendhunter.com/trends/aquafresh-paw-patrol.md) - [Wild Granny Campaigns](https://www.trendhunter.com/trends/your-grandmas-energy-drink.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Kid-Designed Toothpastes](https://www.trendhunter.com/trends/creative-toothpaste.md) - [Cheeky Childhood Yogurt Campaigns](https://www.trendhunter.com/trends/petit-filous-mischief-makes-us.md) - [Crisp Apple Toothpastes](https://www.trendhunter.com/trends/miffy-sweet-apple-toothpaste.md) - [Vibrant Fruity Toothpastes](https://www.trendhunter.com/trends/happy-brush.md) - [Nostalgic Berry Toothpastes](https://www.trendhunter.com/trends/smurfberry-toothpaste.md) - [Indulgent Grape Toothpastes](https://www.trendhunter.com/trends/grape-bubblegum-toothpaste.md)