# Premium Eco Paper Cups The 4 Aces Aqua Swirl Cup Replaces Plastic Varieties By Michael Hemsworth | Published 2018-11-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/aqua-swirl-cup References: [foodbev](https://www.foodbev.com/news/4-aces-releases-aqua-swirl-paper-cup-for-water-coolers/) & [4acesltd](https://4acesltd.com) Plastic products are under increased scrutiny as of late given the rising amount of them that are showing up in our waterways, so brands are addressing this with new alternatives like the 4 Aces Aqua swirl cup. Developed by the UK-based cup supplier as an alternative to plastic varieties, the cup features a premium feel that is inspired by its [hot beverage cup](https://www.trendhunter.com/trends/home-compostable-coffee-cups) that is praised by clients for its high-quality design. The cup sports a modern design that makes it a more appealing option than traditional drinking cups and is sure to be a hit in workplaces across the UK. Explaining the new Aqua swirl cup, Sales Director at 4 Aces, David Blake, said, "This is one of our company’s signature designs and so was a natural choice to carry across as a [paper alternative](https://www.trendhunter.com/trends/tetra-brik-aseptic) to [plastic cold cups](https://www.trendhunter.com/trends/colorchanging-cold-cups). We’ve altered the colours to reflect the likely contents that the cup will carry and are hoping that our water customers will embrace this new offering.” ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 40% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Paper Cups:** The rise in plastic scrutiny has opened the door for sustainable paper cup alternatives. - **Premium Design:** Companies are creating premium paper cup designs to offer high-quality alternatives to plastic cups. - **Modern Aesthetics:** Modern and appealing designs are making paper cups a more attractive option for consumers. ### Industries Being Reshaped - **Packaging Industry:** The packaging industry can explore the production of sustainable paper cups to replace plastic alternatives. - **Food and Beverage Industry:** Restaurants and cafes can embrace premium paper cup designs as a more eco-friendly option for serving beverages. - **Office Supplies Industry:** The office supplies industry can offer modern and aesthetically pleasing paper cups as a sustainable alternative for workplaces. ## Related on Trend Hunter - [All-In-One Compostable Cups](https://www.trendhunter.com/trends/the-butterfly-cup.md) - [Bamboo Hot Beverage Cups](https://www.trendhunter.com/trends/celebration-packaging.md) - [Tech-Enabled Reusable Cups](https://www.trendhunter.com/trends/caulicups.md) - [Eye-Catching Reusable Beverage Cups](https://www.trendhunter.com/trends/reusable-beverage-cup.md) - [Bio-Based Single-Use Cups](https://www.trendhunter.com/trends/verigreen-plus.md) - [Sustainable Compostable Coffee Cups](https://www.trendhunter.com/trends/better-cup-for-all.md) - [Compostable Single-Use Beer Cups](https://www.trendhunter.com/trends/beer-biocup.md) - [Eco Single-Serving Dairy Packaging](https://www.trendhunter.com/trends/valio-profeel-quark-products.md) - [Reusable Beer Cups](https://www.trendhunter.com/trends/supercup-1.md)