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# Fishy Spa Treatments (UPDATE)
The Aqua Sheko Spa Uses Fish Therapy to Clean Your Feet

By Michael Hines | Published 2010-06-24 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/aqua-sheko-spa
References: [fastcompany](http://www.fastcompany.com/1662609/foot-munching-fish-spa-looks-like-a-nightclub-what-else) & [aquasheko](http://www.aquasheko.co.uk/)

The [Aqua Sheko](https://www.trendhunter.com/trends/aqua-water-bar) spa in London may be one of the most bizarre spas around. This spa specializes in fish therapy, which entails tiny fish nibbling away at the [dead skin on your feet](https://www.trendhunter.com/trends/wellness-treatment).

The Aqua Sheko spa was designed by 7Gods and looks more like a nightclub than a spa. Beauty knows no bounds, even if it does mean dunking your feet into a tank of fish. Check out the pictures above and click the links if you want to find out more about the Aqua Sheko spa.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 35% | Activity: 33% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Key Themes Behind This Trend

- **Fish Therapy:** Disruptive innovation opportunity: Explore the potential of fish therapy in various wellness and rejuvenation treatments.
- **Bizarre Spa Experiences:** Disruptive innovation opportunity: Create unique and unconventional spa experiences to attract a niche market of adventurous customers.
- **Architectural Transformation:** Disruptive innovation opportunity: Redesign spa spaces to incorporate unique themes and aesthetics that enhance customer experience.

### Where This Applies

- **Wellness:** Disruptive innovation opportunity: Introduce fish therapy as a specialized service within the wellness industry, catering to customers seeking alternative treatments.
- **Hospitality:** Disruptive innovation opportunity: Incorporate fish therapy as a unique offering in luxury resorts and hotels to attract guests looking for one-of-a-kind experiences.
- **Design:** Disruptive innovation opportunity: Collaborate with architects and designers to create visually stunning and unconventional spa spaces like Aqua Sheko that challenge traditional design norms.

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- [Luxury Spa Reveals](https://www.trendhunter.com/trends/hotel-esencia.md)
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- [Comprehensive Spa Wellness Experiences](https://www.trendhunter.com/trends/spa-wellness-experience.md)
