# Joyful Fresh Fragrances Aqua Media Cologne forte Was Inspired by the Effervescence of Nature By Laura McQuarrie | Published 2023-09-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aqua-media-cologne-forte References: [beautypackaging](https://www.beautypackaging.com/contents/view_breaking-news/2023-08-30/francis-kurkdjian-expands-aqua-cologne-forte-collection/) & [franciskurkdjian](https://www.franciskurkdjian.com/int-en/p/aqua-media-cologne-forte-eau-de-parfum-RA12362.html) Francis Kurkdjian's Aqua Cologne forte collection has expanded to include the [Aqua Media Cologne forte](https://www.trendhunter.com/trends/aqua-media) Eau de Parfum, a tangy, sparkling, joyful and fresh fragrance that was inspired by the "effervescence of nature." With uplifting notes of bergamot, sweet fennel and [matcha tea](https://www.trendhunter.com/trends/matchabuya), plus grounding musks and patchouli, "Aqua Media Cologne forte smells like happiness and caring, vitality and energy, reassuring in its apparent simplicity," describes Francis Kurkdjian, "It puts me in a good mood, that’s all." In recent years, there has been a growing consumer demand for [fresh and uplifting fragrances](https://www.trendhunter.com/trends/perroy) that provide a unique and personal scentscape while also boosting mood. When choosing personal fragrances, people are looking for scents that not only smell good but also make them feel good. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 84% | Activity: 84% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Growing Consumer Demand:** There has been a growing consumer demand for fresh and uplifting fragrances that provide a unique and personal scentscape while also boosting mood. - **Uplifting Notes:** People are looking for scents that not only smell good but also make them feel good, resulting in a demand for fragrances with uplifting notes. - **Personal Fragrance Experience:** Consumers are seeking a personal fragrance experience that goes beyond just smelling good, but also triggers positive emotions and mood enhancement. ### Industries Being Reshaped - **Fragrance Industry:** The fragrance industry needs to meet the growing demand for fresh and uplifting fragrances that provide mood-boosting effects. - **Personal Care Industry:** The personal care industry can capitalize on the trend by developing products that offer a unique and personal scentscape, enhancing the overall user experience. - **Wellness Industry:** The wellness industry can tap into the demand for fragrances that not only smell good but also have mood-enhancing properties, providing a holistic approach to well-being. ## Related on Trend Hunter - [Vibrantly Aromatic Body Care](https://www.trendhunter.com/trends/aqua-media.md) - [Water-Inspired Sophisticated Fragrances](https://www.trendhunter.com/trends/acqua-scent.md) - [Refined Floral Diffusers](https://www.trendhunter.com/trends/universalis-diffuser.md) - [Sparkling Optimistic Fragrances](https://www.trendhunter.com/trends/alto-astral.md) - [Evocative Summer Fragrances](https://www.trendhunter.com/trends/aqua-allegoria-rosa-verde.md) - [Plant-Powered Functional Fragrances](https://www.trendhunter.com/trends/vibrance-face-aura-mists.md) - [Hydrating Water-Based Fragrances](https://www.trendhunter.com/trends/clean-reserve-h2eau.md) - [Mood-Boosting Sea-Inspired Fragrances](https://www.trendhunter.com/trends/nautica-fragrances.md) - [Sophisticated Celebratory Scents](https://www.trendhunter.com/trends/acqua-di-parma-colonia-il-profumo-millesimato.md)