# Unsweetened Infused Sparkling Drinks Aqua Libra Offers a Crisp, Refreshing Take on Soda By Michael Hemsworth | Published 2018-04-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aqua-libra References: [foodbev](https://www.foodbev.com/news/britvic-unveils-three-strong-line-aqua-libra-sparkling-waters/) & [britvic](http://www.britvic.com) Perceptions about soda are changing as consumers seek out healthy alternatives, which is seeing new product lineups like [Aqua](https://www.trendhunter.com/trends/aqua-libra-sparkling-selection) Libra come about. Launched by [Britvic](https://www.trendhunter.com/trends/tango-berry-peachy) Soft Drinks as a new [unsweetened option for consumers](https://www.trendhunter.com/trends/radnor-splash) to enjoy, the sparkling drinks are crafted with only natural ingredients and are free of added sugars and artificial flavorings. This makes them ideal for drink in place of sugary alternatives, while also being perfect as a mix to use with your favorite alcohol for a more refreshing experience. The Aqua Libra sparkling drinks come in three flavor options including 'Raspberry & Apple,' 'Tangerine' and 'Grapefruit & Pineapple,' which makes them suitable for consumers who are looking for a different kind of flavor experience from their beverage. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 5% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Healthy Soda Alternatives:** The increasing demand for healthy beverage options presents an opportunity for the development of more unsweetened infused sparkling drinks like Aqua Libra. - **Natural Ingredients:** The shift towards natural ingredients in beverages creates room for incorporating more natural flavors and infusions into sparkling drinks. - **Flavor Innovation:** The introduction of unique flavor combinations, such as Raspberry & Apple, Tangerine, and Grapefruit & Pineapple, demonstrates the potential for creating exciting taste experiences in the sparkling drink industry. ### Who This Affects Most - **Beverage:** The beverage industry can explore incorporating natural ingredients and unique flavor combinations to cater to the growing demand for healthy and flavorful alternatives to traditional soda. - **Alcohol:** The alcohol industry can leverage the refreshing and unsweetened nature of infused sparkling drinks for creating innovative and healthier cocktail options. - **Hospitality:** The hospitality industry can offer aqua Libra drinks as a refreshing and non-alcoholic option for health-conscious consumers, catering to their desire for natural and sugar-free beverages. ## Related on Trend Hunter - [Functional Fruit-Forward Hydration Drinks](https://www.trendhunter.com/trends/aqua-libra-blueberry-pomegranate.md) - [Summery Sparkling Water Packs](https://www.trendhunter.com/trends/aqua-libra-sparkling-selection.md) - [Summer-Themed Sparkling Soda Flavors](https://www.trendhunter.com/trends/aqua-libra-watermelon-strawberry.md) - [Unsweetened Soft Drinks](https://www.trendhunter.com/trends/unsweetened-soft-drinks.md) - [Functional Effervescent Drink Ranges](https://www.trendhunter.com/trends/smartsoda-brilliant-life-drinks.md) - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/sanpellegrino-zero-added-sugar.md) - [Mocktail-Inspired Sparkling Waters](https://www.trendhunter.com/trends/bubly-sparkling-waters.md) - [Effervescent Italian Fruit Drinks](https://www.trendhunter.com/trends/sanpellegrino-tastefully-light.md)