# Sparkling Summertime Sodas Aqua Libra Raspberry & Blackcurrant is Refreshing and Zero-Calorie By Michael Hemsworth | Published 2021-03-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aqua-libra-raspberry-blackcurrant References: [conveniencestore](https://www.conveniencestore.co.uk/products/britvic-adds-raspberry-and-blackcurrant-to-aqua-libra-range/654458.article) & [britvic](https://www.britvic.com) The Aqua Libra Raspberry & Blackcurrant sparkling water beverage has been announced by the brand as its latest flavor that will offer consumers a tasty option to pick up as the warm weather arrives. The drink maintains a [zero-calorie recipe that has no sugar](https://www.trendhunter.com/trends/fanta-zero-sugar) or sweeteners in the mix, while also featuring the flavors of raspberry and blackcurrant that call to mind summertime bounty. The drink will join the brand's existing flavors as a distinctly fruity option that is perfect for enjoyment on its own or perhaps even as a mixer. The Aqua Libra Raspberry & Blackcurrant sparkling water beverage follows on the success of [flavored water varieties](https://www.trendhunter.com/trends/new-waterloo-sparkling-water) as a growing percentage of consumers perceive plain water as less intriguing as [effervescent options](https://www.trendhunter.com/trends/bubly-sparkling-waters). ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 6% | Activity: 8% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Flavored Sparkling Water:** Companies can explore more zero-calorie, fruity flavors of sparkling water to tap on the growing percentage of consumers who prefer effervescent options over plain water. - **Sugar-free Drinks:** Brands can innovate healthier versions of refreshing beverages by creating a recipe that has no sugar or sweeteners in the mix while still keeping the drink flavorful and tasty. - **Mixer Drinks:** Businesses can market their sparkling water as a great option for making cocktails and promote it as a summer mixer for alcoholic drinks. ### Industries Being Reshaped - **Beverage Industry:** New flavors can increase product offerings and cater to consumers who want zero-calorie and healthier options for refreshing drinks. - **Health & Wellness Industry:** Sugar-free drinks can tap into the growing demand for healthier beverage options and also cater to health-conscious consumers who are looking for alternatives to sugary drinks. - **Alcohol Industry:** The sparkling water can be marketed as a healthier mixer option for drinks, tapping into the market of consumers who want refreshing, low-calorie cocktails that are not too sweet. ## Related on Trend Hunter - [Summer-Themed Sparkling Soda Flavors](https://www.trendhunter.com/trends/aqua-libra-watermelon-strawberry.md) - [Summery Sparkling Water Packs](https://www.trendhunter.com/trends/aqua-libra-sparkling-selection.md) - [Functional Fruit-Forward Hydration Drinks](https://www.trendhunter.com/trends/aqua-libra-blueberry-pomegranate.md) - [Sparkling Sugar-Free Squash Drinks](https://www.trendhunter.com/trends/ribena-zero-sugar-sparkling.md) - [Black Orange Sparkling Waters](https://www.trendhunter.com/trends/black-orange-black-raspberry.md) - [Juicy Vanilla Sparkling Waters](https://www.trendhunter.com/trends/aura-bora-sparkling-water.md) - [Sparkling Springtime Refreshments](https://www.trendhunter.com/trends/rubicon-spring.md) - [Country Refreshment-Inspired Waters](https://www.trendhunter.com/trends/waterloo-sparkling-water-flavors.md) - [Peach-Flavored Antioxidant Sparkling Waters](https://www.trendhunter.com/trends/antioxidant-sparkling-waters.md)