# Water-Activated False Eyelashes Aqua Lashes Work Without the Use of Lash Glue or Other Adhesives By Elena Rahman | Published 2021-09-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aqua-lashes References: [ardellshop](https://www.ardellshop.com/) Aqua Lashes is a collection of water-activated [false eyelashes](https://www.trendhunter.com/trends/jetzi). This one-of-a-kind innovation by [Ardell Beauty](https://www.trendhunter.com/trends/seamless-underlash) is now available across Canada. Designed to give consumers stunning lashes in seconds, the Aqua Lash does not require the use of lash glue or other difficult-to-use adhesives. The user-friendly product boasts a patent-pending water-activated technology. Users can easily apply their eyelashes with the use of water. With Aqua Lashes, the days of lash glue malfunctions are long gone. The product is available in a variety of styles, from light to full volume. The lashes include tapered tips and a black lash band to create an eyeliner effect. This helps to simplify beauty routines, ideal for makeup users on the go. Image Credit: Ardell Beauty ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 63% | Activity: 80% | Freshness: 10% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Water-activated Beauty Products:** Opportunity for beauty companies to create cosmetic products that use water-activated technology for easier and more user-friendly application. - **Patent-pending Beauty Innovations:** Beauty product manufacturers can invest in developing patent-pending technologies that simplify beauty routines and eliminate common beauty problems. - **Innovative False Eyelashes:** An opportunity for false eyelash manufacturers to innovate and create products that eliminate the need for lash glue and simplify the application process. ### Sectors Adopting This - **Beauty and Cosmetics:** The beauty and cosmetics industry can invest in water-activated cosmetic products and patent-pending technologies to improve product usability and consumer convenience. - **False Eyelash Manufacturing:** An opportunity for false eyelash manufacturers to innovate and create user-friendly false eyelashes that eliminate the need for lash glue and quicken the application process. - **Consumer Goods:** Companies that focus on creating user-friendly consumer products can invest in water-activated technology for patent-pending products that simplify routines and improve customer satisfaction. ## Related on Trend Hunter - [Pre-Glued Mess-Free Lashes](https://www.trendhunter.com/trends/press-on-lashes.md) - [Comfort-Focused Underlash Collections](https://www.trendhunter.com/trends/seamless-underlash.md) - [Glue-Free Natural-Looking Falsies](https://www.trendhunter.com/trends/impress-falsies.md) - [Natural-Looking Self-Stick Lashes](https://www.trendhunter.com/trends/selfstick-xtension-strips.md) - [Balayage-Inspired False Lashes](https://www.trendhunter.com/trends/balayage-wispies.md) - [Ultra-Flexible False Eyelashes](https://www.trendhunter.com/trends/v-by-velour.md) - [Press-On Lash Systems](https://www.trendhunter.com/trends/jetzi.md) - [Lash Adhesive Products](https://www.trendhunter.com/trends/diy-faux-lash.md) - [MUA-Approved False Lashes](https://www.trendhunter.com/trends/velour-x-cgonzalez.md)