# Hydrating Splashtography Aqua from Carsten Witte is Sure to Cool You off This Summer By Michael Hines | Published 2010-09-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aqua-from-carsten-witte References: [behance.net](http://www.behance.net/gallery/Aqua/608117) & [behance.net](http://www.behance.net/CarstenWitte) The air in my home feels 10 degrees cooler thanks to 'Aqua' from Carsten Witte. 'Aqua' is a set of photos featuring hot-bodied men and women cooled off in the quickest and most efficient way possible. Getting [splashed with a ton of water](https://www.trendhunter.com/trends/cold-water-immersion-system) is a surefire way to go from [steaming to shivering](https://www.trendhunter.com/trends/luxury-cold-plunge). 'Aqua' from Carsten Witte is wonderfully shot, letting you see each and every drop of water at their point of impact. Beat the heat today by checking out the gallery above. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 100% | Activity: 96% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Water Splash Photography:** Opportunity for photographers to showcase the beauty and cooling effects of water through photography in creative ways. - **Hydration-focused Marketing:** Opportunity for brands to feature the hydrating benefits of their products in visual campaigns. - **Innovative Cooling Techniques:** Opportunity for businesses to explore new and unique ways of cooling off during hot weather that can be photographed and shared with customers. ### Industries Being Reshaped - **Photography:** Photographers can incorporate water splash photography into their portfolios or campaigns for clients. - **Beverage:** Beverage companies can use hydrating attributes in marketing to appeal to consumers during the summer months. - **Tourism:** Tourist destinations or hotels can incorporate innovative and cooling experiences during the summer to attract visitors. ## Related on Trend Hunter - [Water-Celebrating Art Installations](https://www.trendhunter.com/trends/aqua-gallery.md) - [Branded Cooling Murals](https://www.trendhunter.com/trends/white-claw-mural.md) - [Summer-Inspired Photo Collections](https://www.trendhunter.com/trends/summer-dreaming-collection.md) - [Cooling Body Sprays](https://www.trendhunter.com/trends/cooling-body-sprays.md) - [Multi-Tasking Hydrating Sprays](https://www.trendhunter.com/trends/too-cool-hydrating-spray.md) - [Cold Therapy Showers](https://www.trendhunter.com/trends/sno-shower.md) - [Gourmet Water Bars](https://www.trendhunter.com/trends/aqua-water-bar.md) - [Running Cooling Mist Concepts](https://www.trendhunter.com/trends/cooling-mist-1.md) - [Triple-Aerator Outdoor Shower Heads](https://www.trendhunter.com/trends/ffqt-outdoor-shower.md)