# Mermaid-Worthy Beauty Looks AQUA by Joanna Kustra Stars a Stunning Vanessa Grasse By Meghan Young | Published 2014-06-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aqua-by-joanna-kustra References: [behance.net](https://www.behance.net/gallery/17329719/A-Q-U-A) & [joannakustra](http://www.joannakustra.com) There are many different [beauty looks](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign) women can embrace during the [summer season](https://www.trendhunter.com/trends/summer-dreaming-collection), AQUA by Joanna Kustra, a photographer based in London, United Kingdom, focuses on a the influence of bodies of water. The center of many getaways be it to the cottage or a tropical destination, it is a refreshing change from warmer, vibrant palettes that are often embraced. Starring model Vanessa Grasse, AQUA by Joanna Kustra is shot in studio against a blue backdrop. Channeling her inner mermaid, she is styled in a variety of subtly surreal ways. Whether donning a colorful wig or sporting a natural [dewy skinned makeup look](https://www.trendhunter.com/trends/il-pranzo-campaign), she is utterly enchanting. The looks featured throughout were created by makeup artist Laura Louise and hair stylist Kasia Fortuna. It was shot for Atlas Magazine. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 100% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Subtle Surreal Beauty:** Opportunity for makeup artists and hair stylists to create imaginative and dreamlike beauty looks. - **Natural Dewy Skin:** Opportunity for skincare brands to develop products that enhance and promote a natural dewy skin appearance during summer. - **Colorful Wig Fashion:** Opportunity for wig manufacturers and fashion brands to tap into the trend of wearing vibrant and playful wigs for a bold and unique summer look. ### Who This Affects Most - **Makeup Artist Industry:** Disruptive innovation opportunity: Develop new techniques and products to create subtly surreal beauty looks. - **Skincare Industry:** Disruptive innovation opportunity: Create innovative skincare products that enhance and maintain a natural dewy skin appearance in summer. - **Wig Industry:** Disruptive innovation opportunity: Design and produce trendy and high-quality colorful wigs for fashion-forward individuals seeking a standout summer look. ## Related on Trend Hunter - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Collaborative Luxe Swimwear](https://www.trendhunter.com/trends/adriana-degreas-x-sabine-getty.md) - [Authentic Hydrating Hair Products](https://www.trendhunter.com/trends/authentic-beauty.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Summery Streaming Series Cosmetics](https://www.trendhunter.com/trends/kiss-x-the-summer-i-turned-pretty.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md)