# Disheveled Party Animal Campaigns The Aqua by Aqua Fall/Winter Ad Campaign Gets Messy By Jana Pijak | Published 2011-12-12 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/aqua-by-aqua-fall-winter-2011 References: [beforeyoukillusall.blogspot](http://beforeyoukillusall.blogspot.com/2011/12/ad-campaign-aqua-by-aqua-fallwinter.html) & [aquabyaqua](http://www.aquabyaqua.com/) The Aqua by Aqua Fall/Winter 2011 ad campaign depicts a morning after an unforgettable night. Models Jed Texas, Suki Waterhouse, Vendella and Rory are dressed up but disheveled, keeping the celebration going after a night of heavy partying. The suggestive ad campaign lensed by photographer Kate Bellm proves that [sex sells](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty). The three girls frolic with Jed while posing against a decadently decorated back-drop. The models portray spoiled socialites, sprawled across marble floors and looking nearly passed out on gold trimmed antique couches. The selected wardrobe, styled by Kimi O’Neill features [stunning brightly hued gowns](https://www.trendhunter.com/trends/mcqueen-holiday-2025), figure-hugging dresses and tailored coats. The girls are accessorized with oversized reptilian clutches and sophisticated gold jewelry. Moreover, Jed sports retro-inspired ensembles including a printed blouse and skinny pants combo and a crisp white dress shirt with boxer shorts. The highly suggestive Aqua by Aqua Fall/Winter 2011 campaign pushes the boundaries of [high-fashion branding](https://www.trendhunter.com/trends/people-will-talk). Image Credit: [Kate Bellm](http://katebellm.com/index.html#!/home) ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 64% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Messy Ad Campaigns:** Disruptive innovation opportunity: Explore unconventional and provocative advertising techniques to capture attention and challenge traditional branding norms. - **Sex Sells Marketing:** Disruptive innovation opportunity: Embrace provocative and seductive themes in marketing campaigns to create buzz and attract a younger, more adventurous audience. - **Retro-inspired Fashion:** Disruptive innovation opportunity: Tap into nostalgia and vintage aesthetics to create unique fashion pieces that appeal to consumers seeking individuality and a departure from mainstream trends. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunity: Integrate experiential marketing and unconventional ad campaigns to captivate customers and differentiate from competitors in the crowded fashion retail market. - **Advertising and Marketing:** Disruptive innovation opportunity: Experiment with bold and controversial marketing tactics to break through the noise and generate attention in an increasingly saturated advertising industry. - **Luxury Goods:** Disruptive innovation opportunity: Incorporate edgy and provocative elements into luxury brand campaigns to attract a younger demographic and stay relevant in a rapidly evolving market. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Confident Fashion Rebranding Campaigns](https://www.trendhunter.com/trends/people-will-talk.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Holiday-Inspired Evening Wear Campaigns](https://www.trendhunter.com/trends/mcqueen-holiday-2025.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)