# Playfully Sultry Swimwear The Aqua Benita SS 2012 Collection Features Beautiful Bar Rafaeli By Leslie Chen | Published 2011-08-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/aqua-benita-ss-2012 References: [highsnobette](http://www.highsnobette.com/news/2011/08/10/bar-rafaeli-for-aqua-benita-swimwear-springsummer-2012/) & [sassisamblog](http://sassisamblog.com/2011/08/10/bar-refaeli-for-agua-bendita’s-springsummer-2012-collection-part-2/) Don’t let the beautiful Bar Rafaeli distract you from the gorgeous prints and colors of the Aqua Benita SS 2012 collection. Perfect for the fun seasons of spring and summer, the line is full of [vibrant fabrics](https://www.trendhunter.com/trends/country-club) like purple leopard print accompanied by the same shade of fringe. Each suit in the Aqua Benita SS 2012 line is also paired with a [cover-up to complete the look](https://www.trendhunter.com/trends/salty-mermaid) for a full day at the beach. Take a look at the collection for yourself to see all the gorgeous pieces it has to offer. **Implications** - No longer attracted to subtle styles, consumers are looking for bolder designs. Products that feature a vibrant aesthetic appeal to those who want to make a statement with their purchases. In order to draw in more attention, a company could focus on developing bolder designs. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 90% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Bold Designs:** Consumers are looking for bolder designs that make a statement. - **Vibrant Aesthetic:** Products with vibrant aesthetic appeal to those who want to stand out. - **Complete Look:** Offering cover-ups alongside swimwear completes the look for a full day at the beach. ### Industries Being Reshaped - **Fashion:** In the fashion industry, companies can focus on developing bold and vibrant designs to attract consumers. - **Swimwear:** In the swimwear industry, offering complete looks with cover-ups can enhance the customer experience. - **Resortwear:** In the resortwear industry, creating vibrant aesthetic options can cater to those looking to make a statement on their vacations. ## Related on Trend Hunter - [Luxury Swim Collections](https://www.trendhunter.com/trends/swimwear-redefined.md) - [Versatile Sleek Swimwear Designs](https://www.trendhunter.com/trends/dandy-del-mar.md) - [Enchanting Mediterranean Swim Collections](https://www.trendhunter.com/trends/casa-del-sol-collection.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Mediterranean-Inspired Swimwear Collections](https://www.trendhunter.com/trends/escape-into-the-blue.md) - [Frilly Feminine Swimwear](https://www.trendhunter.com/trends/hunza-g.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Stylish Holiday-Ready Apparel](https://www.trendhunter.com/trends/bain-de-minuit.md) - [Stylish Beach-Ready Swimwear](https://www.trendhunter.com/trends/new-swim-collection.md)