# Refillable Flower-Mimicked Fragrance Bottles Aptar Beauty Customizes This Marc Jacobs' Perfume By Debra John | Published 2024-10-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/aptar-beauty References: [premiumbeautynews](https://www.premiumbeautynews.com/en/aptar-beauty-creates-custom-spray) & [aptar](https://aptar.com/beauty/)  [Aptar Beauty](https://www.trendhunter.com/trends/nomad-refill), a leader in dispensing systems, has adapted its 'VP4 fragrance pump' to support '[Daisy Wild](https://www.trendhunter.com/trends/lights-lacquer-core-collection)', a refillable Eau de Parfum by [Marc Jacobs](https://www.trendhunter.com/trends/daisy-glow-limited-edition). This design features a custom snap-on aluminum collar that integrates with Aptar’s screw-on pump and dip tube, mimicking the green stems of the flowers on the cap. Additionally, Daisy Wild includes a custom neck finish for easy refilling while ensuring an airtight seal. Developed at Aptar Beauty's Custom Beauty flagship in Oyonnax, France, the "upper accessory consists of a custom collar, a plastic screw neck finish, and an adapted VP4 pump." Meanwhile, the "aluminum collar provides a secure attachment, while a gasket ensures airtightness; the lower section features a green plastic dip tube that resembles submerged flower stems." Daisy Wild is available in 30ml, 50ml, and 100ml sizes, with a 150ml refill format. Image Credit: Marc Jacobs ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 66% | Activity: 71% | Freshness: 29% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Refillable Packaging Solutions:** The refillable perfume bottle design represents a shift towards sustainable packaging options in the beauty industry. - **Airtight Dispensing Systems:** The development of an airtight seal for fragrance bottles ensures long-lasting product quality and consumer confidence. - **Custom Cosmetic Accessories:** Customized neck finishes and collars for perfume bottles highlight the increasing desire for personalized and unique beauty products. ### Sectors Adopting This - **Beauty and Personal Care:** The collaboration between Aptar Beauty and Marc Jacobs suggests ongoing innovation in packaging design and user experience within the cosmetics sector. - **Sustainable Packaging:** Refillable fragrance bottles reflect the growing market demand for eco-friendly packaging solutions across various industries. - **Luxury Goods:** High-end, customizable packaging for perfumes indicates a trend towards bespoke luxury items catering to discerning consumers. ## Related on Trend Hunter - [Refillable Purse Sprays](https://www.trendhunter.com/trends/nomad-refill.md) - [Refillable Bottle Designs](https://www.trendhunter.com/trends/refillable-fragrance-bottles.md) - [Fragrance Refill Fountains](https://www.trendhunter.com/trends/fragrance-refill.md) - [Vibrantly Reimagined Fragrances](https://www.trendhunter.com/trends/daisy-glow-limited-edition.md) - [Colored Perfume Pump Covers](https://www.trendhunter.com/trends/aspire-chroma-pump.md) - [In-Store Perfume Refill Stations](https://www.trendhunter.com/trends/perfume-refill-station.md) - [Electric Floral Fragrances](https://www.trendhunter.com/trends/dauphinette-369-eau-de-parfum.md) - [Soft Floral Perfume Sets](https://www.trendhunter.com/trends/mini-holiday-gift-set.md) - [Recyclable Cosmetic Pumps](https://www.trendhunter.com/trends/recyclable-cosmetic-pumps.md)