# Fruit-Hued Menswear The Apropos Spring/Summer Lookbook Features Contemporary Classics By Jana Pijak | Published 2012-02-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/apropos-spring-summer-2012 References: [malemodelscene.net](http://www.malemodelscene.net/ford-models/lowell-tautchin-apropos-ss12/) & [apropos-store](http://www.apropos-store.com/) The Apropos Spring/Summer 2012 lookbook features fruit-hued menswear ensembles from the season's hottest designers. Model Lowell Tautchin sports a multitude of designer staples that include pieces from the likes of Jil Sander, Dolce & Gabbana, Yves Saint Laurent, Emporio Armani and Gucci among others. From suede citrus-hues hoodies from Marc Jacobs, to passionfruit-colored jackets from DSQUARED, this elegant lookbook showcases the many high style pieces offered at Apropos stores. Lowell wears a variety of boldly hued pieces reflective of the upcoming Spring/Summer collections. Suited separates, lightweight knits, [tailored cuts](https://www.trendhunter.com/trends/graphpaper-ss26) and versatile lightweight outerwear are just some of the multifunctional pieces featured in this fashion-forward lookbook. From [classic color-blocked sportswear staples](https://www.trendhunter.com/trends/vowels-1) to [preppy pieces](https://www.trendhunter.com/trends/beams-plus-2), this stylish advertorial spread swings into the warm season with dynamic looks that are a contemporary take on classic menswear. Image Credit: Apropos ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 93% | Activity: 86% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Fruit-hued Menswear:** Disruptive Innovation Opportunity: Create a line of vibrant fruit-inspired menswear that adds a pop of color to traditional fashion. - **Multifunctional Pieces:** Disruptive Innovation Opportunity: Develop versatile pieces that can be worn in multiple settings, blending style and practicality. - **Contemporary Classics:** Disruptive Innovation Opportunity: Combine traditional menswear elements with modern design aesthetics to create a new line of contemporary classics. ### Sectors Adopting This - **Fashion:** Disruptive Innovation Opportunity: Introduce sustainable materials and production practices to the fashion industry. - **Retail:** Disruptive Innovation Opportunity: Implement augmented reality technology to enhance the shopping experience. - **Advertising:** Disruptive Innovation Opportunity: Utilize digital platforms and influencer marketing to reach a broader audience. ## Related on Trend Hunter - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Bright Color-Based Spring Fashion](https://www.trendhunter.com/trends/vowels-1.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md)