# Angst-Ridden Teen Editorials April77 Spring/Summer 2012 Lookbook Examines Adolescent Development By Jordy E | Published 2012-03-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/april77-spring-summer-2012-lookbook References: [nylonguysmagazine.tumblr](http://nylonguysmagazine.tumblr.com/post/19184894004/april77-spring-summer-2012) & [april77.fr](http://www.april77.fr/) The April77 Spring/Summer 2012 lookbook provides an educational lesson in fashion. As a testimony to the fashion house's rebellious French roots, the models in the editorial represent the epitome of struggling youth on the rise. Leather jackets, [Converse](https://www.trendhunter.com/trends/centerzip-ox) shoes and denim cut-offs are paired with angst-ridden, backwards-hat-wearing models who appear entirely indifferent to the camera. The apathetic scene is topped off with cigarette smoke and a can of [Coca-Cola](https://www.trendhunter.com/trends/superstar-ii-japan). And, just as one might guess based on the pictures, The April77 Spring/Summer 2012 lookbook is a project devoted to the subjects of [adolescence and eventually, adulthood](https://www.trendhunter.com/trends/diary-1999). Aside from showcasing tastefully grungy April77 pieces, the lookbook also demonstrates fashion photography's ability to represent seemingly unfashionable motifs, or in this case, an inescapable aging process. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 48% | Activity: 59% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Youth Rebelliousness:** Opportunities to design clothes depicting youth rebel culture for fashion brands. - **Grungy Fashion:** Opportunities to introduce grungy fashion for brands to cater to consumers seeking to sport trendy grungy looks. - **Fashion Photography:** Opportunities for photographers to demonstrate the ability of fashion to represent unfashionable motifs to showcase in lookbooks/marketing campaigns. ### Where This Applies - **Fashion:** Fashion brands can leverage rebellious youth culture to create clothing lines that appeal to the youth demographic. - **Photography:** Photographers can break the norms and experiment with employing unfashionable motifs in fashion photoshoots. - **Marketing:** Marketing companies can showcase the art in fashion photography to advertise clothes in a more engaging manner. ## Related on Trend Hunter - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md)