# Notably Unkempt Menswear Lookbooks April77's Fall/Winter 2012 Display is Disheveled By Jordy E | Published 2012-09-27 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/april77-fallwinter-2012 References: [nylonguysmagazine.tumblr](http://nylonguysmagazine.tumblr.com/post/31991691134/april77-fall-winter-2012-lookbook) & [april77.fr](http://www.april77.fr/) April77's Fall/Winter 2012 lookbook showcases a notably unkempt male model. Long, scraggly tresses and a growing beard set the tone, distinguishing the line as casual, laid-back and entirely rugged. The French label is largely focused on the production of denim, and this is apparent in these Fall/Winter pieces. Jeans are sold in an assortment of colors with deep green, brown, grey and classic indigo shades. Loose-fitting flannel shirts paired with grey knit hats account for the rugged feel, deliberately playing up on April77's professed love of the American flat lands. These bizarre twists can be expected of the company despite its staunch European roots, leading its devoated male customers back to the brand's site each season. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 56% | Activity: 39% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Casual Menswear:** The trend of unkempt or disheveled lookbooks showcases a casual and laid-back style for menswear brands. - **Rugged Fashion:** The use of long hair, beards, flannel shirts, and knit hats in menswear lookbooks creates a rugged aesthetic. - **Denim Apparel:** The focus on denim in the Fall/Winter lookbook highlights the prevalence of denim apparel in the menswear market. ### Sectors Adopting This - **Fashion Retail:** Disheveled menswear lookbooks present an opportunity for fashion retailers to cater to customers seeking a more casual and rugged style. - **Men's Grooming:** The trend of long hair and beards in menswear lookbooks opens up opportunities for men's grooming brands to offer products and services tailored to this style. - **Denim Manufacturing:** The emphasis on denim in the Fall/Winter lookbook indicates a demand for denim products, creating opportunities for denim manufacturers to innovate and offer new designs. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Fall Technical Fashion Capsules](https://www.trendhunter.com/trends/atom-collection.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Fall-Centric Layered Apparel](https://www.trendhunter.com/trends/uniqlo-u-fw24.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md) - [Contemporary Fall-Centric Menswear](https://www.trendhunter.com/trends/latimmier.md) - [Middle Eastern-Inspired Fall Fashion](https://www.trendhunter.com/trends/act-ii-collection.md)