# Rugged French Fashion The April, May Fall 2011 Lookbook is as Rustic as it is Refined By Meghan Young | Published 2011-09-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/april-may-fall-2011 References: [refinery29](http://www.refinery29.com/lookbook-lust-oui-we-love-french-designer-april-may) & [aprilmay.fr](http://www.aprilmay.fr/presse/en) Who would have ever thought that French fashion would ever be described as rugged or rustic, let alone look the part; the April, May Fall 2011 lookbook showcases outfits that are just that. Of course, there is still the quintessential [chic and sophisticated aesthetic](https://www.trendhunter.com/trends/nn07) about each look, even those that are more rugged than the next. Headed by designer Diane Goldstein, the April, May Fall 2011 collection features a touch of both worlds, mixing them together to create looks that casual yet polished, rough yet refined. From checkered button-down tops and [chunky knitted sweaters](https://www.trendhunter.com/trends/studio-nicholson-fw25) to sexy LBDs and second-skin silks, there is a luxuriousness to the line and lookbook that is nevertheless made for the [working woman](https://www.trendhunter.com/trends/still-doesnt-matter) who cannot always be in high heels but wants to portray that put-together vibe. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 90% | Activity: 92% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Rustic Fashion:** Opportunity for fashion brands to mix luxurious materials with rugged textures for a fresh, unique look. - **Casual-chic:** Opportunity for fashion brands to create outfits that are both comfortable and fashionable, appealing to the modern-day working woman. - **Hybrid Aesthetics:** Opportunity for fashion brands to create unique and trendsetting looks by combining two seemingly opposite aesthetics, such as rustic and refined. ### Sectors Adopting This - **Fashion:** Fashion brands can incorporate rustic and rugged elements into their collections to appeal to consumers seeking fashion that is both stylish and practical. - **Retail:** The hybrid aesthetic trend can create opportunities for retailers to mix and match rustic and refined pieces for unique displays and marketing campaigns. - **Textile Manufacturing:** Textile manufacturers can experiment with new blends of materials to create fabrics that combine luxuriousness and roughness for use in rustic fashion collections. ## Related on Trend Hunter - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Effortless Autumn Apparel](https://www.trendhunter.com/trends/szane-fall-2025.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Minimally Elegant Fall-Ready Fashion](https://www.trendhunter.com/trends/studio-nicholson-1.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Elegant Love-Inspired Outwear](https://www.trendhunter.com/trends/expedition-for-love.md)