# Cheesy Snack Marketing Stunts The Cheetos 'Cheeteau' Cologne is an April Fool's Marketing Gimmick By Rahul Kalvapalle | Published 2014-04-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/april-fools-marketing References: [nydailynews](http://www.nydailynews.com/life-style/eats/cheetos-debuts-cheeteau-perfume-article-1.1741647) & [cheeteau](http://www.cheeteau.com/) No, the makers of [Cheetos](https://www.trendhunter.com/trends/cheetos-pretzels) puffy cheese-flavored chips aren't actually trying to infiltrate the cologne business, but they are willing to indulge in a bit of April Fool's marketing to get their cornmeal snack buzzing -- and it seems to be working. On April Fool's Day, the brand released a video purporting to advertise 'Cheeteau by [Chester](https://www.trendhunter.com/trends/mischief-by-chester),' a cologne that captures "a wafting whiff of pungent desire" and provokes "pervasive, fermented passion." The video is shot in black and white and makes a mockery of generic [cologne ads](https://www.trendhunter.com/trends/axe-campaign) featuring a young, good-looking couple and the serious voice of an older male narrator. Cheetos even went one step further and actually produced a number of 'Cheeteau' cologne bottles, handing them out in Los Angeles and New York City as an April Fool's marketing ploy. Reviewers claim that it's "the perfect cologne -- if you want dogs chasing you down the street." As far as Cheetos is concerned, that's not a bad thing because its primary intention was to get its brand buzzing with this corny April Fool's marketing stunt -- and it seems to have worked. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 42% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **April Fool's Marketing:** Opportunity for brands to generate buzz and engage consumers through playful and humorous campaigns. - **Mockery of Generic Ads:** Innovation opportunity to create unconventional and satirical advertisements that stand out. - **Limited Edition Products:** Strategy for brands to create exclusivity and generate excitement by offering unique and limited-time offerings. ### Sectors Adopting This - **Snack Food:** Snack food companies can leverage playful marketing stunts to create brand awareness and increase sales. - **Fragrance:** Opportunity for fragrance brands to explore collaborations with unexpected partners for limited edition and novelty scents. - **Advertising:** Advertising agencies can capitalize on the trend of creating unconventional and satirical ads for brands looking to stand out and engage consumers. ## Related on Trend Hunter - [Catnip-Infused Fragrances](https://www.trendhunter.com/trends/lynx-with-catnip.md) - [Extra-Cheesy Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzels.md) - [Exclusive Sparkling Cheese Snacks](https://www.trendhunter.com/trends/cheetos-1.md) - [Cheese-Infused Dog Treats](https://www.trendhunter.com/trends/bocces-bakery1.md) - [Snack Artwork Auctions](https://www.trendhunter.com/trends/mischief-by-chester.md) - [Limited-Time Cheese-Inspired Pretzel Snacks](https://www.trendhunter.com/trends/cheetos-pretzel-bites.md) - [Football-Focused Snack Flavors](https://www.trendhunter.com/trends/cheetos-crunchy-buffalo.md) - [Snack-Inspired Large Artwork](https://www.trendhunter.com/trends/cheetle.md) - [Comedic Cologne Campaigns](https://www.trendhunter.com/trends/new-fragrance-tech.md)