# Invisible Makeup Products For April Fools, HYPEBAE Introduced a Line of Invisible Makeup By Ell Smith | Published 2019-04-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/april-fools-hypebae References: [hypebae](https://hypebae.com/2019/4/april-fools-day-hypebae-invisible-makeup-beauty-brand-joke-hoax) Minimalism has taken over the beauty world as consumers strive to purchase products that can help one achieve a more natural look, and for April Fools, [HYPEBAE](https://www.trendhunter.com/trends/forever-care) launched the Hyperreal [multi-purpose stick](https://www.trendhunter.com/trends/cream-highlighter-sticks) -- a makeup product, for non-makeup lovers. This humorous product launch offers consumers a branded bottle with nothing inside. The company boasts this three-in-one stick offers breathability due to its lightweight formula, and can be used in various areas of the face to elicit a makeup-free look. According to the brand, these products are "invisible to the human eye -- the first of its kind in the history of makeup." These [invisible makeup products](https://www.trendhunter.com/trends/crystal-spf-50-face-gel) serve as HYPEBAE's first branded product, and were created to remind consumers to feel comfortable in their own skin, while nodding to popular concepts in the beauty world. Image Credit: Eddie Lee/ HYPEBAE ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 58% | Activity: 76% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Minimalist Beauty:** Opportunity for companies to create minimalist makeup products that enhance natural looks. - **Humorous Product Launches:** Companies can leverage humor to engage consumers and create buzz around their products. - **Invisible Makeup:** Innovation opportunity to develop makeup products that are truly invisible to the human eye. ### Sectors Adopting This - **Beauty:** The beauty industry can explore the development of minimalist and invisible makeup products. - **Marketing and Advertising:** Companies in the marketing and advertising industry can embrace humorous product launches to capture consumer attention. - **Fashion and Lifestyle:** Fashion and lifestyle brands can incorporate minimalist makeup products into their offerings to cater to the natural look trend. ## Related on Trend Hunter - [Featherweight Skin-First Foundations](https://www.trendhunter.com/trends/no-makeup-makeup.md) - [Invisible Furniture Capsules](https://www.trendhunter.com/trends/invsbal.md) - [Hydroxytyrosol-Based Makeup Innovations](https://www.trendhunter.com/trends/olive-rose.md) - [Sheer Second-Skin Enhancers](https://www.trendhunter.com/trends/no-fragrance-fragrance.md) - [Illuminating Multipurpose Makeup](https://www.trendhunter.com/trends/makeup-revolution-products.md) - [Second-Skin Beauty Products](https://www.trendhunter.com/trends/ultrahydrating-tint-and-concealer.md) - [Multipurpose Beauty Mousses](https://www.trendhunter.com/trends/blurry-pudding-pot.md) - [Air-Like Makeup Primers](https://www.trendhunter.com/trends/cloud-glow-priming-foam.md) - [Makeup Water Brand Collections](https://www.trendhunter.com/trends/corpse-paint-makeup.md)