# Fictional Hipster Airlines This Website Celebrated April Fool's 2016 with a Hipster-Themed Prank By Katherine Pendrill | Published 2016-04-01 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/april-fools-2016 References: [telegraph](http://www.telegraph.co.uk/technology/2016/03/31/april-fools-day-2016-the-best-pranks-jokes-and-reaction/) & [cheapflights](http://www.cheapflights.co.uk/news/hipsterair/) Cheapflights.co.uk recently celebrated April Fool's 2016 with a fictional airline aimed at Hipsters. With tattooed pilots and vegan airline meals, this humorous prank pokes fun at the high-maintenance flyer. Initially promoted as a real airline, [Hipster Air](https://www.trendhunter.com/trends/inflatable-baby-carrier) was pegged as "Britain’s newest and most elusive boutique airline, servicing handpicked and [Instagram](https://www.trendhunter.com/trends/invsbal)-filtered locations around the world." According to the airline's website, Hipster Air was founded by kimchi entrepreneur Friday Lopalso, as a way for hip travelers to stay in the know, without letting others in on their exclusive travel destinations. The airline also boasted several hipster-approved services, such as [vegan meals](https://www.trendhunter.com/trends/inflight-dining-experience), an emoji booking system and a pop-up lounge complete with a tattoo parlor and Mindfulness sessions. While the company ultimately revealed that the airline was a prank for April Fool's 2016, the clever stunt demonstrates a humorous way for brand's the connect with younger travelers. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 78% | Activity: 85% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### Why This Trend Is Growing - **Hipster Travel:** Opportunity for airlines to create unique and trendy travel experiences targeted towards hipster travelers. - **Humorous Brand Engagement:** Brands can utilize humor and pranks to connect with younger consumers and generate buzz. - **Exclusive Travel Experiences:** Creating a sense of exclusivity and secrecy around travel destinations can appeal to certain niche markets. ### Industries Being Reshaped - **Airline:** Airlines can explore innovative ways to cater to the preferences of hipster travelers and differentiate themselves in the market. - **Marketing and Advertising:** Marketing agencies can help brands develop humorous and engaging campaigns to connect with younger consumers. - **Tourism and Hospitality:** Hotels and travel companies can create exclusive and curated travel experiences to target niche markets like hipsters. ## Related on Trend Hunter - [Cheeky Ocean-Renaming Campaigns](https://www.trendhunter.com/trends/canadien-ocean.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Winery-Owned Airlines](https://www.trendhunter.com/trends/invivo-air.md) - [Coffee-Themed April Fool's News](https://www.trendhunter.com/trends/eight-oclock-coffee.md) - [April Fools Water Flavors](https://www.trendhunter.com/trends/mlf-wtr.md) - [Dog-Friendly Airlines](https://www.trendhunter.com/trends/airline-for-dogs.md) - [Humorous Playful Airline Campaigns](https://www.trendhunter.com/trends/seat-blocker.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Drug-Themed April Fool's Gags](https://www.trendhunter.com/trends/innocean-berlin.md)