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# Authentic Italian Crostata Pastries
The Crosta & Mollica Apricot Crostata is Made in Italy

By Michael Hemsworth | Published 2023-06-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/apricot-crostata
References: [foodbev](https://www.foodbev.com/news/crosta-mollica-introduces-apricot-crostata-to-portfolio/) & [crostamollica](https://www.crostamollica.com)

![Authentic Italian Crostata Pastries](https://cdn.trendhunterstatic.com/thumbs/507/apricot-crostata.jpeg)

The Crosta & Mollica Apricot Crostata is a new dessert for the brand's product portfolio perfect for shoppers to pick up this spring and summer to enjoy on a regular basis or when guests drop by.

The product features a [flaky pastry](https://www.trendhunter.com/trends/all-butter-croissants) that's light and crisp, and is paired with a larger of [apricot preserve](https://www.trendhunter.com/trends/strawberries-cream-tarts) to put a touch of sweetness into every bite. The dessert is finished with a criss-cross pattern of pastry overtop for a touch of visual appeal and paired with a glaze prior to baking to help the shine in the light.

The Crosta & Mollica Apricot Crostata comes with four tartlets in each pack, which are made in Italy and arriving now at Waitrose locations in the UK for £3.50.

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 3% | Activity: 2% | Freshness: 16%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Authentic Italian Pastries:** Opportunity for Italian bakeries to introduce a wider range of regional crostata pastries to the market.
- **Individual Dessert Portions:** Opportunity for bakeries and restaurants to offer individual-sized pastries for people who are looking for small treats on-the-go.
- **Visual Appeal in Pastry Decoration:** Opportunity for pastry chefs to experiment with different patterns and designs to make the pastries more visually attractive to customers.

### Sectors Adopting This

- **Bakery:** Bakeries can innovate and experiment with different types of crostata pastries or other traditional Italian desserts to appeal to a wider audience.
- **Retail:** Retailers can showcase a variety of authentic Italian pastries, like the Crosta & Mollica Apricot Crostata, as a way to offer unique and high-quality products that differentiate their selection from competitors.
- **Foodservice:** Restaurants and cafes can add unique and visually appealing pastries, like the Crosta & Mollica Apricot Crostata, to their dessert menus to offer a memorable and distinctive dining experience for their customers.

## Related on Trend Hunter

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- [Frozen Italian Dining Products](https://www.trendhunter.com/trends/crosta-mollica-products.md)
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