# Winter-Ready CBD Waters Aprch and SMITH Debut SMITH #WeRunCold 'Mint+Cucumber' Can By Kanesa D | Published 2023-01-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aprch-1 References: [bevnet](https://www.bevnet.com/news/2023/aprch-smith-release-smith-weruncold-limited-edition-mintcucumber-can) & [drinkaprch](https://drinkaprch.com/pages/shop-smith)  Known for its CBD sparkling water beverages in a range of energizing flavors, the new health beverage company [Aprch](https://www.trendhunter.com/trends/aprch-cbd-sparkling-water-peppermint) is unveiling a new initiative called the Aprch Partner Project. The release taps [SMITH](https://www.trendhunter.com/trends/public-coast-brewing), a company known for producing bike helmets, sports, lifestyle, and prescription eyewear. The duo has launched the Mint+Cucumber [CBD Sparkling Water](https://www.trendhunter.com/trends/cannabisinfused-sparkling-water1) under the #WeRunCold campaign, which celebrates their shared love of adventure and snow. The The Aprch x Smith #WeRunCold limited edition cans offer an excellent alternative to alcohol after skiing or snowboarding. This winter, SMITH events will sell the #WeRunCold cans, which feature a mountain landscape illustration by artist Ryan Schmies. A small number is also available online at the brand’s website. Image Credit: Aprch ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 26% | Activity: 62% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **CBD Sparkling Water:** The rise of CBD-infused sparkling water beverages creates an opportunity for companies to offer natural and healthier alternatives to traditional soft drinks. - **Collaborative Campaigns:** Collaborations between companies in different industries, such as Aprch and SMITH, offer an opportunity for businesses to reach new audiences and expand their customer base. - **Limited Edition Products:** The popularity of limited edition products offers an opportunity for companies to create exclusivity and urgency among customers, driving sales and revenue. ### Sectors Adopting This - **Beverage Industry:** The CBD beverage industry has the potential to disrupt traditional carbonated soft drinks by providing a natural and healthier alternative. - **Sporting Goods Industry:** Collaborations between companies in the sporting goods industry and other industries can result in unique and innovative products that appeal to adventure-seeking consumers. - **Art Industry:** The use of original and limited edition artwork on product packaging can enhance consumer appeal and create an opportunity for artists to showcase their work to a wider audience. ## Related on Trend Hunter - [Festively Flavored CBD Drinks](https://www.trendhunter.com/trends/aprch-cbd-sparkling-water-peppermint.md) - [CBD-Infused Fruit Beverages](https://www.trendhunter.com/trends/aprch.md) - [Cherry Chai Seltzers](https://www.trendhunter.com/trends/shimmerwood-beverages.md) - [Sessionable Cannabis Tonics](https://www.trendhunter.com/trends/honeydew-mint-lite.md) - [Cannabis-Infused Sparkling Waters](https://www.trendhunter.com/trends/watercolors.md) - [Slim CBD Sparkling Waters](https://www.trendhunter.com/trends/day-one-cbd-sparkling-water.md) - [Health-Conscious Sparkling Beverages](https://www.trendhunter.com/trends/cloud-water-1.md) - [Low-Dose Cannabis Refreshments](https://www.trendhunter.com/trends/thc-sparkling-waters.md) - [Ranch Water CBD Seltzers](https://www.trendhunter.com/trends/bayou-city-hemp.md)