# Colorful Pet Accessory Brands Approved by Fritz Offers Expansive and Playful Pet Designs By Amy Duong | Published 2023-02-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/approved-by-fritz References: [design-milk](https://design-milk.com/moving-forward-all-dog-accessories-should-be-approved-by-fritz/) & [redirect.viglink](https://redirect.viglink.com/?format=go&jsonp=vglnk_167751649817810&key=6ab1d62aaf9dbafae96546ba3ca1b2ac&libId=len1zazg0100x1tt000DLip6um6de&loc=https%3A%2F%2Fdesign-milk.com%2Fmoving-forward-all-dog-accessories-should-be-approved-by-fritz%2F&gdprConsent=CPgyVIAPnOUUAADABBENC3CsAP_AAH_AAAAAIBoF5C5URSFD4GJsIJIUIAEXwFAAAGAgDgQBA4AASBCAMAwEkAAAEAAAIAAAAAAAIAIAAAAACAkAAAAAQIAAIQAAAAQAIAAAIAAAAAAAEAAAAAgAAoAAEAAAAAAAAAAAgAAAAAIAQAAAAAAAAQAAAAAAAAAAAAAAAAAAQAAAQAAAAIHyIF5C5URSFDYGBsIJIUIAEXQFAAAGAgDgABAwAACBCAMAwAkAAAAAAAIAAAAAAAIAIAAAAAAAkAAAAAQIAAIQAAAAQAIAAAIAAAAAAAEAAAAAgAAoAAEAAAAAAAAAAAgAAAAAIAQAAAAAAAAQAAAAAAAAAAAAAAAAAAQAAAQAAA.YAAAAAAAA4AA&gdprApplies=true&v=1&out=https%3A%2F%2Fapprovedbyfritz.com%2F&ref=https%3A%2F%2Fdesign-milk.com%2F&title=Moving%20Forward%3A%20All%20Dog%20Accessories%20Should%20Be%20Approved%20by%20Fritz&txt=%3Cstrong%3EApproved%20by%20Fritz%E2%80%99s%3C%2Fstrong%3E)  Approved by [Fritz](https://www.trendhunter.com/trends/fritz-hansen-1) is a pet accessory brand that was born during the rise of the pandemic when CEAO Danielle Heeren was on the waitlist to adopt a dog. CEAO notable stands for Chief Entertainment and Approval Officer and during this time, Fritz, who is a rescue dog was the inspiration behind the brand. When Fritz and Heeren united, she wanted to create a brand as an extension of the admiration of her dog and city. The brand offers dog beds, covers, insert cushions, and more -- all of which are made from [recycled PET bottles](https://www.trendhunter.com/trends/premium-pet-accessories1) detailed with a [playful pattern](https://www.trendhunter.com/trends/bow-print-pet-collection) to appeal to dogs and their owners. Notably, the cover is scratch-proof and can be machine washed. Image Credit: Approved by Fritz ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 26% | Activity: 22% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Recycled Pet Products:** Pet product brands can innovate by creating products made from recycled materials like PET bottles. - **Playful Pet Designs:** Pet accessory brands can stand out by offering playful designs that appeal to both pets and their owners. - **Scratch-proof Pet Covers:** Pet product brands can provide value to pet owners by creating scratch-proof covers that are easy to clean. ### Who This Affects Most - **Pet Accessories:** The pet accessories industry can benefit from incorporating sustainable materials, playful designs, and durable covers into their products. - **Recycling:** The recycling industry can partner with pet product brands to supply recycled materials for their products. - **Pet Adoption:** The pet adoption industry can collaborate with pet product brands to create accessories inspired by rescue pets like Fritz. ## Related on Trend Hunter - [Colorful Textile Pet Accessories](https://www.trendhunter.com/trends/probapaws.md) - [Contemporary Eco-Friendly Pet Accessories](https://www.trendhunter.com/trends/biting-edge-1.md) - [Stylish Modular Pet Beds](https://www.trendhunter.com/trends/modular-pet-beds.md) - [Sustainable Dog Clothes Brands](https://www.trendhunter.com/trends/pet-passion.md) - [Retro Athletic Pet Accessories](https://www.trendhunter.com/trends/pet-accessories-collection.md) - [Sustainable Luxe Pet-Friendly Furniture](https://www.trendhunter.com/trends/lay-lo.md) - [Premium Pet Care Capsules](https://www.trendhunter.com/trends/purrrypetlove.md) - [Integrated Pet Furniture Lines](https://www.trendhunter.com/trends/modern-pet-furniture-l.md) - [Model-Launched Pet Brands](https://www.trendhunter.com/trends/tate-taylor.md)