# Approachable Cannabis Brands PHASES is Known for Its Effects-Based Approach to the Cannabis Market By Kalin Ned | Published 2023-08-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/approachable-cannabis-brand References: [instagram](https://www.instagram.com/phaseseffects/) & [mary-magazine](https://www.mary-magazine.com/lifestyle-culture/phases-introduces-happy-mediums/)  PHASES markets itself as an approachable cannabis brand that aims to accommodate both beginners and connoisseurs. Its claim on "an [effects-based approach](https://www.trendhunter.com/trends/moods-cannabis)" to product creation supercharges the company's line-up of offerings. An example of PHASES' focus on innovation is reflected in its recently introduced 'Happy Mediums,' a product line featuring pre-roll "smalls." These larger seven-gram nuggets respond to consumer demand for quantity in the single-smoke sector. The technique of lollipopping, which optimizes energy distribution in the plant, is used to create these substantial nuggets. The product maintains quality while offering a reasonable price point. Additionally, PHASES emphasizes its efforts for sustainability. The approachable cannabis brand is one of the first in the sector to achieve carbon-neutral status. Additionally, PHASES CEO and founder, Nishant Reddy, is making efforts to bring more [BIPOC](https://www.trendhunter.com/trends/para) leader to the cannabis industry and the brand does this through partnerships with organizations like the ACLU. Image Credit: PHASES ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 32% | Activity: 49% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Effects-based Product Creation:** PHASES' effects-based approach to product creation opens up opportunities for innovative cannabis offerings that cater to both beginners and connoisseurs. - **Quantity in Single-smoke Sector:** The introduction of PHASES' 'Happy Mediums' product line, featuring larger seven-gram pre-roll 'smalls,' taps into consumer demand for quantity in the single-smoke sector, presenting disruptive innovation opportunities. - **Sustainability in Cannabis Industry:** PHASES' focus on sustainability, including achieving carbon-neutral status, sets a precedent in the cannabis industry and creates disruptive innovation opportunities in eco-friendly cannabis products. ### Who This Affects Most - **Cannabis Production:** Innovative approaches like PHASES' effects-based product creation offer disruptive innovation opportunities in the cannabis production industry. - **Cannabis Retail:** The introduction of quantity-focused product lines, such as PHASES' 'Happy Mediums,' presents disruptive innovation opportunities in the cannabis retail sector. - **Sustainable Cannabis Brands:** PHASES' commitment to sustainability opens up disruptive innovation opportunities for eco-friendly cannabis brands that prioritize carbon neutrality and environmental consciousness. ## Related on Trend Hunter - [Accessible Cannabis Blends](https://www.trendhunter.com/trends/mellow-fellow.md) - [Clear Effects-Driven Packaging](https://www.trendhunter.com/trends/miss-grass.md) - [Colorful Cannabis Rebranding Projects](https://www.trendhunter.com/trends/jaunty.md) - [Recreational Cannabis Expansions](https://www.trendhunter.com/trends/legalization-of-recreational-cannabis.md) - [Value Cannabis Brands](https://www.trendhunter.com/trends/simply-herb.md) - [Sustainably Grown Cannabis Brands](https://www.trendhunter.com/trends/sustainably-grown-cannabis.md) - [Inclusivity-Promoting Cannabis Brands](https://www.trendhunter.com/trends/silly-nice.md) - [Next-Gen Cannabis Gummies](https://www.trendhunter.com/trends/the-bettering-company.md) - [Mindful Cannabis Products](https://www.trendhunter.com/trends/happly.md)