# Purposely Geeky Photography The Appoline Citizen K Editorial is Inspired by 'Ugly Betty' By Meghan Young | Published 2012-01-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/appoline-citizen-k References: [fashiongonerogue](http://fashiongonerogue.com/appoline-isabelle-chapuis-citizen-winter-20112012/) & [citizen-k](http://www.citizen-k.com/) There is beauty in everything, which the Appoline Citizen K editorial shows perfectly. It goes for a purposefully geeky style that is endearingly awkward. Nevertheless, it does bounce between outright nerdy and experimentally hipster. The first is achieved through [thick, magnifying eyeglasses](https://www.trendhunter.com/trends/frances-valentine-x-caddis-eyewear) and braces while the second comes about through a confident attitude and easy smile. Shot by fashion photographer Isabelle Chapuis for the magazine's winter 2012 issue, the Appoline Citizen K editorial was inspired by television show 'Ugly Betty.' Stylist Jerome André channeled this unlikely style guru through a kitschy wardrobe of vintage silhouettes, bold patterns and vibrant colors. Hairstylist Javier Palacio created the plastered, side-parted bangs while makeup artist William Bartel rounded off the geek chic look with [red eyeshadow](https://www.trendhunter.com/trends/il-pranzo-campaign), as though implying she has spent all night studying. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 90% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Geek Chic Fashion:** Opportunity for fashion brands to embrace quirky and nerdy aesthetics in their designs. - **Retro Revival:** Chance for vintage stores and fashion labels to capitalize on the popularity of vintage silhouettes, bold patterns, and vibrant colors. - **Unconventional Beauty:** Space for beauty brands to celebrate unique looks and unconventional makeup styles, catering to a diverse range of preferences. ### Where This Applies - **Fashion:** Fashion brands can tap into the growing demand for geeky and retro-inspired clothing. - **Beauty:** Beauty brands have an opportunity to embrace and promote unconventional makeup styles. - **Vintage Retail:** Vintage stores can benefit from the renewed interest in vintage silhouettes and bold patterns. ## Related on Trend Hunter - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Timeless Statement Frames](https://www.trendhunter.com/trends/frances-valentine-x-caddis-eyewear.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Slender Sculptural Glasses Launches](https://www.trendhunter.com/trends/xena-glasses.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)