# Wrecked Makeup Auto Ads Honda's Print Ad Discourages Applying Makeup and Driving By Laura McQuarrie | Published 2014-08-18 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/applying-makeup-and-driving References: [coloribus](http://www.coloribus.com/adsarchive/prints/honda-mascara-19677205/) & [honda](http://honda.com) There a lot of things that you need to do while you're on the road, but applying makeup and driving is not one of them. These [Honda](https://www.trendhunter.com/trends/unstoppable-dreams) print ads are part of a 'Stop makeup, start safe drive' campaign that depicts makeup and cosmetic tools like things you'd see on the road. Eyeshadow applicators take the shape of road signs and [mascara wands](https://www.trendhunter.com/trends/hypnose-drama-mascara) are made to look like street lamps that have taken a hit. The ads are not as graphic as they could be for a [distracted driving campaign](https://www.trendhunter.com/trends/project-yellow-lights-love-story), but the comparison between cosmetics and car safety makes for some striking images. The final image in the campaign depicts a compact that's been blown open, with loose powder spilled everywhere and an airbag that's been deployed. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 25% | Activity: 38% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Distracted Driving Awareness:** Opportunity to develop innovative campaigns and technology solutions to tackle the issue of distracted driving. - **Creative Advertising Approaches:** Disruptive potential for advertisers to use unconventional comparisons and visuals to convey important messages. - **Safety-focused Marketing:** Potential for marketers to emphasize safety as a unique selling point in various industries. ### Sectors Adopting This - **Automotive:** Opportunity for car manufacturers to incorporate advanced safety features and promote safe driving practices. - **Cosmetics:** Potential for cosmetics industry to align with safe driving campaigns and create products with safety-themed designs or packaging. - **Advertising:** Opportunity for advertisers to explore new creative approaches that utilize unconventional comparisons and visuals to raise awareness about important issues. ## Related on Trend Hunter - [Hands-Free Driving Campaigns](https://www.trendhunter.com/trends/passenger-princess.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Car Safety-Promoting PSAs](https://www.trendhunter.com/trends/never-happens-campaign.md) - [Dynamic CGI Mascara Campaigns](https://www.trendhunter.com/trends/maybelline-new-york.md) - [Stay-Put Beauty Ads](https://www.trendhunter.com/trends/grippy-serum-primer.md) - [Sober Driving Beer Campaigns](https://www.trendhunter.com/trends/when-you-drive-never-drink-1.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Syringe-Based Billboards](https://www.trendhunter.com/trends/injectable-billboard.md) - [Disruptive Cosmetics Stunts](https://www.trendhunter.com/trends/road-to-radiance.md)