# Effervescent Protein-Enhanced Waters Applied Nutrition Sparkling Protein Water is Vitamin-Rich By Michael Hemsworth | Published 2024-11-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/applied-nutrition-sparkling-protein-water References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/55865/applied-nutrition-launches-refreshing-beverage-packed-with-10g-of-protein/) & [appliednutrition.uk](https://appliednutrition.uk)  [Applied Nutrition](https://www.trendhunter.com/trends/applied-nutrition) [Sparkling Protein Water](https://www.trendhunter.com/trends/mynd-sparkling-protein-water) has been unveiled by the brand as a new refreshment perfect for health-conscious consumers to incorporate into their diet. The drink boasts a refreshing blend of coconut water powder and effervescence to give it a satisfyingly crisp, thirst-quenching profile. The drink is enhanced with protein and vitamins to provide 10-grams of protein per serving and vitamin C for immunity-boosting benefits. The drink comes in three flavors including Apple Burst, Orange Burst and Tropical Burst, which each come in at 44-calories per can with zero sugar. COO Steven Granite commented on the Applied Nutrition Sparkling Protein Water saying, “Responding to this demand, we are excited to offer a delicious, high-protein alternative to traditional soft drinks like [Coca-Cola](https://www.trendhunter.com/trends/simply-pop), Sprite, and Fanta, which lack nutritional benefits. Our new Sparkling Protein Water provides not only a hydrating and refreshing drink, but also delivers 10 grams of protein in each can, aligning with consumers’ health and wellness goals.” ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 67% | Activity: 72% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Protein-enhanced Beverages:** Emerging drinks that combine nutritional benefits with hydration are capturing the attention of health-conscious consumers. - **Vitamin-rich Waters:** Beverages fortified with essential vitamins and minerals are increasingly popular among consumers seeking convenient wellness solutions. - **Low-calorie, Zero-sugar Drinks:** The market for low-calorie, zero-sugar beverages is expanding as consumers look for healthier alternatives to traditional sugary sodas. ### Where This Applies - **Health and Wellness Beverages:** This industry is seeing growth in products that cater to the nutritional needs of health-conscious consumers, blending taste with health benefits. - **Functional Foods and Drinks:** Demand is rising for functional beverages that offer additional health benefits like immunity boosting and protein supplementation. - **RTD (ready-to-drink) Market:** The ready-to-drink beverage sector is innovating with new formulations that align with modern dietary preferences, focusing on convenience and health. ## Related on Trend Hunter - [Sparkling Protein Water](https://www.trendhunter.com/trends/sparkling-protein-water.md) - [Hydrating Collagen-Enhanced Waters](https://www.trendhunter.com/trends/warrior-protein-water.md) - [Refreshing Protein Drinks](https://www.trendhunter.com/trends/protein-pop.md) - [Energizing Protein Sodas](https://www.trendhunter.com/trends/barebells-protein-soda.md) - [Sparkling Protein Seltzers](https://www.trendhunter.com/trends/shaklee-sparkling-protein.md) - [Thirst-Quenching Protein Water](https://www.trendhunter.com/trends/suprwater.md) - [Protein-Packed Soda Beverages](https://www.trendhunter.com/trends/protein-soda.md) - [Refreshing Protein-Rich Waters](https://www.trendhunter.com/trends/protein-water-range.md) - [Zero-Sugar Protein Sodas](https://www.trendhunter.com/trends/dont-quit-protein-soda.md)