# Valentine's Day-Inspired Streetwear APPLIED ART FORMS Drop Unexpected 'Love Is The Drug' Capsule By Niko Pajkovic | Published 2022-01-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/applied-art-forms References: [hypebeast](https://hypebeast.com/2022/1/applied-art-forms-launches-valentines-day-capsule) & [appliedartforms](https://appliedartforms.com/) Amsterdam-based fashion label APPLIED ART FORMS has dropped a limited-edition [Valentine's Day collection](https://www.trendhunter.com/trends/valentines-edit) titled '[Love](https://www.trendhunter.com/trends/anoeses-love-letter) Is The Drug.' The concise new capsule features a range of garments dressed with [screen-printed artwork](https://www.trendhunter.com/trends/vitesse). These include wardrobe staples such as sweaters, hoodies, and oversized t-shirts. According to the brand, each item can be customized with stencil initials on the back for no extra cost, allowing shoppers to own a true one-of-a-kind item. Founded by Guy Berryman, this up-and-coming streetwear label focuses on vintage designs, drawing inspiration from old-school military, utilitarian, and workwear aesthetics. Interestingly, the new 'Love Is The Drug' diverges slightly from these design codes to offer a more traditional round of basics. For those interested, the entire 'Love is The Drug' collection is now available on the APPLIED ART FORMS' website. Image Credit: Applied Art Forms ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 52% | Activity: 26% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Valentine's Day-inspired Streetwear:** Brands can create limited-edition collections inspired by holidays or special occasions to attract shoppers looking for unique and seasonally-appropriate styles. - **Customizable Streetwear:** Offering customization options for no extra cost can enhance brand loyalty and offer shoppers the opportunity to own a truly one-of-a-kind item. - **Diverging From Established Design Codes:** Breaking away from what a brand is known for can offer new opportunities for growth and expansion while also appealing to a broader consumer base. ### Where This Applies - **Fashion:** Fashion labels can take advantage of seasonal holidays by creating limited-edition collections that align with themes to increase sales and attract new customers. - **Streetwear:** Customizable streetwear is a growing trend that allows brands to stand out among competitors and offer unique products to consumers. - **Retail:** Breaking away from established design codes can provide retailers with opportunities to reach new audiences and differentiate their brand from competitors. ## Related on Trend Hunter - [Bold Valentine’s Streetwear](https://www.trendhunter.com/trends/valentines-day-capsule-collection.md) - [Collaborative Valentine's Day Capsules](https://www.trendhunter.com/trends/amo-denim.md) - [Valentine's-Ready Spring Capsules](https://www.trendhunter.com/trends/uniqlo-5.md) - [Playful Accessory Drops](https://www.trendhunter.com/trends/valentine-collection.md) - [Dating Culture-Inspired Apparel](https://www.trendhunter.com/trends/grailz.md) - [Opulent Valentine's Collections](https://www.trendhunter.com/trends/burberry-2.md) - [Love-Honoring Curated Gifting Series](https://www.trendhunter.com/trends/valentines-edit.md) - [Holiday-Theme Footwear Capsules](https://www.trendhunter.com/trends/autry-2.md) - [Holiday Streetwear Capsule](https://www.trendhunter.com/trends/corteiz-x-denim-tears.md)