# Virtual Appliance Showrooms Samsung's Shoppable Instagram Profiles Replace Department Stores By Laura McQuarrie | Published 2022-09-05 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/appliance-showroom References: [designtaxi](https://designtaxi.com/news/420213/Samsung-Opens-Virtual-Department-Store-Made-Up-Of-Miniature-Showrooms/) & [instagram](https://www.instagram.com/p/Chn36AXNFYB/?utm_source=ig_embed&ig_rid=560a7797-47f9-4c87-8408-3c032823af8d)  [Samsung](https://www.trendhunter.com/trends/samsung-space) and advertising agency [BBH Singapore](https://www.trendhunter.com/trends/recipe-ideas) worked with a series of designers and miniature model artists from around the world to create a series of [virtual appliance showrooms](https://www.trendhunter.com/trends/sks-chicago-showroom) that can be accessed on Instagram. These virtual shops serve to replace traditional department stores, which are on the decline, and help to reach a younger subset of consumers. The shoppable experience unfolds on the @SamsungThailand account and it invites social media users to browse curated styles like Dark Academia and Eclectic Nostalgic; while the former features walls of books, quiet corners, soft fabrics and rich hues, the latter expresses a different theme with framed works of art, "curated clutter" and a mix of patterns, prints and antiques. Everything from soundbars to fridges are also featured in these aesthetically pleasing virtual showrooms. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 53% | Activity: 37% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Virtual Shopping:** The rise of virtual appliance showrooms demonstrates a trend towards more immersive and interactive online shopping experiences. - **Social Media Marketing:** Using platforms like Instagram as a virtual shopping destination shows how social media is becoming a key player in the retail industry. - **Customized Shopping:** By offering consumers curated styles and themed collections, virtual appliance showrooms highlight a trend towards more personalized and tailored shopping experiences. ### Sectors Adopting This - **Retail:** The decline of traditional department stores and rise of virtual appliance showrooms indicate a potential shift towards a more online-focused retail industry. - **Advertising:** The creation of these virtual showrooms in collaboration with an advertising agency highlights the increasing role that advertising plays in shaping retail experiences. - **Art and Design:** Partnering with designers and miniature model artists to create these virtual showrooms showcases an opportunity for collaboration between the retail industry and the art and design community. ## Related on Trend Hunter - [Virtual Washing Machine Showrooms](https://www.trendhunter.com/trends/whirlpool-virtual-showroom.md) - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [Shoppable Fridge Screens](https://www.trendhunter.com/trends/samsung-5.md) - [Appliance-Sized Carpet Collections](https://www.trendhunter.com/trends/samsung-bespoke-rugs.md) - [Compact In-Retail Designs](https://www.trendhunter.com/trends/ikea-shopin.md) - [Sleek Integrated Kitchen Appliances](https://www.trendhunter.com/trends/integrated-kitchen-appliance.md) - [Data-Driven Digital Experiences](https://www.trendhunter.com/trends/data-driven-digital-experience.md) - [Flagship Metaverse Retail Stores](https://www.trendhunter.com/trends/decentraland.md) - [Cross-Brand Shop-in-Shops](https://www.trendhunter.com/trends/ikea-in-best-buy.md)