# Six-Second Appliance Ads Appliance Manufacturer Vestel's 'Mini Veries' Only Last a Few Seconds By Laura McQuarrie | Published 2017-10-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/appliance-ads References: [adweek](http://www.adweek.com/creativity/this-appliance-brand-squeezed-turkeys-famously-long-soap-operas-into-6-second-youtube-ads/) & [youtube](https://www.youtube.com/playlist?list=PL73hFSWv9ptCm-XfYIzBEceJF8F16AV4V) Based off of the idea that Turkish soap operas are notoriously long, household appliance manufacturer [Vestel](https://www.trendhunter.com/trends/vestel) created a series of six-second appliance ads inspired by dramas that are normally well over an hour in length. The 'Turkish Mini Veries' introduces episodes like 'In a Flood of Tears,' and 'Mafia Mama,' which follows a Godmother with a penchant for slapping. Although the episodes are mere seconds in length, there are Vestel products placed throughout. These six-second ads from Vestel take advantage of [YouTube's](https://www.trendhunter.com/trends/mint-mobile-mintfomercial) newest advertising model, TrueView, which introduces in-stream ads that play before or during another video from YouTube partners. These ads were developed to reach young audiences who prefer to consume bite-sized content from apps like Vine and [Snapchat](https://www.trendhunter.com/trends/snapchat-and-loreal) over lengthy videos. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 22% | Activity: 67% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Bite-sized Ads:** Opportunity for businesses to create short ads to target younger audiences who prefer short-form content. - **Trueview Advertising:** Opportunity for businesses to utilize YouTube's in-stream ad model to reach a wider audience. - **Product Placement:** Opportunity for businesses to include product placement in short ads to increase brand awareness. ### Where This Applies - **Appliance Manufacturing:** Opportunity for appliance manufacturers to adopt shorter ad formats to target a younger audience. - **Advertising:** Opportunity for advertisers to take advantage of YouTube's TrueView advertising model for greater reach. - **Social Media:** Opportunity for social media platforms to incorporate short ad formats to appeal to younger audiences. ## Related on Trend Hunter - [Short-Form Soap Operas](https://www.trendhunter.com/trends/cleantok.md) - [Game Day Laundry Campaigns](https://www.trendhunter.com/trends/washerdryer-set.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Nostalgic Long-Form Infomercials](https://www.trendhunter.com/trends/mint-mobile-mintfomercial.md) - [Convention-Challenging AC Campaigns](https://www.trendhunter.com/trends/windfree.md) - [Detergent-Free High-Speed Dishwashers](https://www.trendhunter.com/trends/highspeed-dishwasher.md) - [Creator-Led Skincare Ads](https://www.trendhunter.com/trends/byoma-shorttime-show.md) - [Virtual Appliance Showrooms](https://www.trendhunter.com/trends/appliance-showroom.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md)