# Branded Lower-Cost Laptops Apple's New Laptop Features a Retina Display and Will Retail for $999 By Ell Smith | Published 2018-03-14 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apples-new-laptop References: [hypebae](https://hypebae.com/2018/3/apple-lower-cost-macbook-laptop-retina-display) & [digitimes](https://www.digitimes.com/news/a20180312VL201.html) [Apple's](https://www.trendhunter.com/trends/m2-macbook-air) highly demanded products typically come with a higher-end price tag but Apple's new laptop hopes to offer the same quality at a slightly more affordable price point. According to the brand, the new laptop will arrive within the next few months and will offer the consumer a retina display that's as advanced as the one offered on the current 13 inch [MacBook Pro](https://www.trendhunter.com/trends/new-apple-macbook-pro), which retails for a much higher price point. Few details are known about Apple's new laptop offering, and the release date is yet to be set, but consumers can expect to see it sometime this summer. The laptop will be manufactured by [LG](https://www.trendhunter.com/trends/lg-gram-ai-pro) with a starting retail price of $999 USD. Image Credit: Apple ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 62% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Branded Lower-cost Laptops:** Opportunities for tech and electronics companies to create more affordable versions of their high-end products with comparable specifications. - **Retina Display Advances:** Opportunities for advancements in screen technology and display resolution in the laptop industry. - **Affordable Quality Tech:** Opportunities for companies to offer quality technology products at a more accessible price point. ### Where This Applies - **Tech and Electronics:** The technology industry has room to innovate lower-cost products that still offer high-end features. - **Laptop Manufacturing:** Opportunities for laptop manufacturers such as LG to continue to innovate and produce high-quality, affordable laptops. - **Consumer Electronics Retail:** Opportunities for electronics retailers to offer a wider variety of quality products at more affordable prices. ## Related on Trend Hunter - [Ultra-Slim Powerful Laptops](https://www.trendhunter.com/trends/m2-macbook-air.md) - [Demure High-Power Laptop Models](https://www.trendhunter.com/trends/new-apple-macbook-pro.md) - [Featherlight Ultra-Thin Laptops](https://www.trendhunter.com/trends/macbook.md) - [Hyper-Portable Productivity Laptops](https://www.trendhunter.com/trends/macbook-air-models.md) - [New Tech Product Announcements](https://www.trendhunter.com/trends/new-tech-products.md) - [Upgraded Creator-Focused Laptops](https://www.trendhunter.com/trends/macbook-pro-m4.md) - [Slender Expansive Display Laptops](https://www.trendhunter.com/trends/15inch-macbook-air.md) - [Pro-Grade Everyday Computer Displays](https://www.trendhunter.com/trends/new-apple-studio-display.md) - [Subtle Blue Modern Laptops](https://www.trendhunter.com/trends/sky-blue.md)