# Charged Phone Ads Apple's 'Miss You' Ad Features a Personified Plug Longing for a Phone to Charge By Ell Smith | Published 2024-01-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apples-miss-you References: [designtaxi](https://designtaxi.com/news/426044/Apple-Ad-Shows-Jilted-Power-Outlet-Grieving-About-Drifting-From-iPhone-15-Plus/) & [apple](https://www.apple.com/uk/iphone-15-pro/)  [Apple's](https://www.trendhunter.com/trends/the-underdogs) 'Miss You' ad spot features a heartbroken power outlet expressing its sadness over the reduced need for frequent recharging, thanks to the [extended battery life](https://www.trendhunter.com/trends/apple-trust-issues) of the iPhone 15 Plus. The animated power outlet, set against the tune of Doe Boy's 'Way Too Long,' melodically showcases the prolonged intervals between charges, creating a witty personified narrative around its unrequited love for the iPhone 15 Plus. The advertisement serves as a creative showcase of the device's "loooooong battery life," emphasizing its impressive capabilities. Apple's playful approach not only infuses a touch of humor into the tech giant's marketing but also highlights the iPhone 15 Plus' ability to function for hours on end. Image Credit: Apple ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 64% | Activity: 81% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Personified Narrative:** Apple's 'Miss You' ad spot uses a personified power outlet to create a witty narrative around the reduced need for frequent recharging. - **Extended Battery Life:** The animated ad highlights the iPhone 15 Plus' impressive battery life, showcasing the prolonged intervals between charges and emphasizing its capabilities. - **Humor in Marketing:** Apple's playful approach infuses humor into the tech giant's marketing, adding a touch of creativity to showcase the device's features. ### Sectors Adopting This - **Tech & Gadgets:** The ad demonstrates how the iPhone 15 Plus disrupts the tech industry by offering extended battery life and reducing the need for frequent charging. - **Advertising & Marketing:** Apple's 'Miss You' ad spot exemplifies the use of personified narrative and humor in marketing strategies, providing inspiration for other brands in the industry. - **Entertainment:** The animated ad captivates viewers and showcases the creative potential within the entertainment industry, illustrating how humor and storytelling can engage audiences. ## Related on Trend Hunter - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Animated Charging Cable Collections](https://www.trendhunter.com/trends/pill-people.md) - [Adaptable Slim Smartphone Chargers](https://www.trendhunter.com/trends/2in1-wireless-charger.md) - [Playful Robot Charging Devices](https://www.trendhunter.com/trends/nexode-rg.md) - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md) - [Computer-Inspired Smartphone Chargers](https://www.trendhunter.com/trends/g4-charger.md) - [Clip-On Phone Power Banks](https://www.trendhunter.com/trends/nano-power-bank.md) - [Nostalgic Lunar New Year Spots](https://www.trendhunter.com/trends/chinese-new-year-film.md) - [Rapid Phone Charging Solutions](https://www.trendhunter.com/trends/swapperys-external-smartphone-battery.md)