# Apples get Funky New Jazz Apples By Emre Ersahin | Published 2006-07-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/apples-get-funky References: [jazzapple](http://www.jazzapple.com) "One of the most exciting new apple varieties to hit international markets, Jazz™ has a [tangy sweetness and a crunch](https://www.trendhunter.com/trends/honeycrisp-apple-cider) that is winning fans worldwide. Conceived in New Zealand from a marriage of sweet [Royal Gala](https://www.trendhunter.com/trends/parcel-locker-trial) and firm, tart Braeburn, Jazz will rock your preconceived notions of how an apple ought to taste." - Jazz Apples Looks your old apple is re-presented in a shiny way. Can't say much until I have tasted one. **Implications** - In today's modern world, consumers have become used to having access to a wide range of products from all over the world. Businesses that devote their efforts to delivering their clients the highest quality items from exotic locations will likely generate a favorable reputation amongst consumers. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 86% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### Why This Trend Is Growing - **Global Product Accessibility:** Businesses that focus on providing consumers with access to products from different parts of the world can create a favorable brand image. - **Novel Flavor Combinations:** Consumers are open to trying new and unique flavor combinations like the tangy sweetness of Jazz apples. - **Quality Perception:** Delivering high-quality products, such as Jazz apples, can help businesses establish a positive reputation. ### Industries Being Reshaped - **Fruit Import/export:** The fruit import/export industry can take advantage of the global product accessibility trend by providing consumers with a diverse range of fruits from different regions. - **Culinary Innovation:** The culinary industry can explore novel flavor combinations, like Jazz apples, to create unique dishes and beverages. - **Premium Food Brands:** Premium food brands can capitalize on the quality perception trend by offering high-quality products that appeal to discerning consumers. ## Related on Trend Hunter - [Apple-Forward Energy Drinks](https://www.trendhunter.com/trends/bad-apple.md) - [Collaboration Fruit Juice Candies](https://www.trendhunter.com/trends/vimto-jazzies.md) - [Juicy Heat-Resistant Apples](https://www.trendhunter.com/trends/apple-variety.md) - [Cider-Inspired Energy Drinks](https://www.trendhunter.com/trends/monster-juiced-bad-apple.md) - [Classically Flavored Ciders](https://www.trendhunter.com/trends/kopparberg-crisp-apple.md) - [Organic Fruity Crisps](https://www.trendhunter.com/trends/fruit-crunchables.md) - [Effervescent Apple Juice Drinks](https://www.trendhunter.com/trends/pip-organic-apple-fizz.md) - [Vacuum-Crisped Apple Chips](https://www.trendhunter.com/trends/pink-lady-apple-chips.md) - [Interactive Apple Jelly Candies](https://www.trendhunter.com/trends/chupa-chups-apple-laces.md)