# Tech-Earning Report Infographics This Chart Takes a Closer Look at Apple’s Balance Sheet By Jonathon Brown | Published 2013-02-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apples-balance-sheet References: [master-business-administration.org](http://www.master-business-administration.org/bite-out-of-apple/) & [master-business-administration.org](http://www.master-business-administration.org) One look at [Apple’s](https://www.trendhunter.com/trends/new-tech-products) balance sheet and you quickly realize what a massive firm it’s become. This infographic looks at Apple’s massive revenues and breaks down where the company spends its money. The infographic comes from David Sawers of [Master-Business-Administration.com](http://www.master-business-administration.org). Last year, Apple broke its own earning records going from $108 billion in net sales in 2011 to over $156 billion in 2012. Where did the company put the money? In 2011, more of the operating costs went towards R&D, with a smaller percentage going to selling, general and administrative costs. However, by 2012 those figures had flipped. They also spent 94% more in 2012 than 2011 on data centers. It’s interesting to note that Apple reported [record earnings](https://www.trendhunter.com/trends/sentinel-flash) in 2012, yet the stock went down upon the news being released. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 42% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What Makes This Trend Stand Out - **Apple's Revenue Growth:** Apple has continuously broken its own earning records, indicating significant growth in revenues and opportunities for revenue diversification. - **R&D and Investment Priorities:** The shift in Apple's spending priorities towards data centers suggests potential disruptive innovation opportunities in cloud computing and big data analysis. - **Stock Market Performance Disconnection:** Despite positive earnings, Apple's stock market performance can create opportunities for the challenge of balancing stakeholder expectations. ### Sectors Adopting This - **Technology:** Opportunities in cloud computing and big data analytics through the significant investment Apple is placing in data centers. - **Finance:** Given the disconnection between Apple's stock market performance and record earnings, there may be opportunities to innovate novel metrics to assess the diverse stakeholder value derived from a company's performance. - **Business Administration:** Opportunities for organizations in revenue diversification as shown by Apple's shift in investment priorities from R&D to data centers. ## Related on Trend Hunter - [New Tech Product Announcements](https://www.trendhunter.com/trends/new-tech-products.md) - [Tech-Base Workspace Designs](https://www.trendhunter.com/trends/foster-partners4.md) - [App Strategy Insights](https://www.trendhunter.com/trends/screensdesign.md) - [Auction-Inspired Technology Commercials](https://www.trendhunter.com/trends/apple-data-auction-commercial.md) - [High-Interest Tech Savings Accounts](https://www.trendhunter.com/trends/apple-card-savings-account.md) - [Tech Brand HIV/AIDS Campaigns](https://www.trendhunter.com/trends/apple-pay-donations.md) - [Tech Brand Sedan Concepts](https://www.trendhunter.com/trends/apple-ava-concept.md) - [Tech-Powered Business Solutions](https://www.trendhunter.com/trends/apple-business-connect.md) - [Small Business Technology Subscriptions](https://www.trendhunter.com/trends/apple-business-essentials.md)