# Movie-Making Phone Ads Apple's Ad for the iPhone 12 Pro Boasts Its Movie-Making Abilities By Ell Smith | Published 2020-10-27 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apples-ad References: [adweek](https://www.adweek.com/tv-video/apple-new-iphone-12-pro-ad/) & [apple](https://www.apple.com/ca/) [Apple's](https://www.trendhunter.com/trends/the-underdogs) ad for the iPhone 12 Pro puts its money where its mouth is by showing off the camera quality of the device and touting its movie-making abilities. With winter fast approaching and social distancing guidelines still in place, many consumers are looking for new hobbies and better ways to stay in touch. Apple's new phone seamlessly blends both needs together, offering a phone that's so much more than just a method of communication. This fact is demonstrated through the ad, in which a series of [amateur videographers](https://www.trendhunter.com/trends/i-made-a-mixtape-for-you) can be seen capturing wild film scenes. A stabilized drop and a tracking shot of a stunt person are all included in the ad, boasting the phone as one that can replace a [professional video camera](https://www.trendhunter.com/trends/premiere-on-iphone). Image Credit: Apple ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 5% | Activity: 34% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Phone-made Movie Ads:** Ads featuring amateur filmmakers using phones to capture professional grade footage - **DIY Film-making:** Consumers experimenting with creating their own movies using their smartphones - **Smartphone Video Skills:** Increased demand for videography skills as more people use smartphones to create content ### Where This Applies - **Smartphone Industry:** Manufacturers developing new models with emphasis on camera and video capabilities to meet increasing demand - **Film-making Industry:** Production companies offering smartphone filmmaking classes and services to meet increasing demand - **Social Media Industry:** Social media platforms developing and promoting features for users to create and share high quality videos created with their phones ## Related on Trend Hunter - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Nostalgic Lunar New Year Spots](https://www.trendhunter.com/trends/chinese-new-year-film.md) - [Smartphone-Filmed Festive Campaigns](https://www.trendhunter.com/trends/little-garlic.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Photographer-Targeted Smartphones](https://www.trendhunter.com/trends/sony-xperia-proi.md) - [Smartphone-Shot Live-Actions Films](https://www.trendhunter.com/trends/midnight-film.md) - [Proprietary Smartphone Camera Apps](https://www.trendhunter.com/trends/final-cut-camera-app.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md) - [Smartphone-Shot Festive Short Films](https://www.trendhunter.com/trends/i-made-a-mixtape-for-you.md)