# Pressed Apple-Rhubarb Juices Cawston's Shelf-Stable Product is a Non-Concentrate Alternative By Kalin Ned | Published 2018-12-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/applerhubarb-juice References: [amazon](https://www.amazon.ca/gp/product/B001FFJNHU/ref=s9_acsd_zwish_hd_bw_b81UXbX_c_x_w?pf_rd_m=A3DWYIK6Y9EEQB&pf_rd_s=merchandised-search-8&pf_rd_r=0RGXZS55KRR326JA4M5V&pf_rd_t=101&pf_rd_p=cd1afd87-8adb-5fb3-ba17-cf70dc2c63b2&pf_rd_i=7351118011&th=1&tag=trenhunt0f-20) [Cawston's](https://www.trendhunter.com/trends/sunshine-orange-fruit-water) apple-rhubarb juice definitely stands out on the shelf not only by way of its sleek packaging that boasts an exceptional use of typefaces but also through its health-focused recipe. The product features three ingredients — apple juice, rhubarb juice, and vitamin C. Cawston proudly advertises that its fruit is handpicked and pressed at the peak of the season, assuring that there is a unique flavor balance and the drink is rich in taste. With 9 grams of sugars per 100 mL serving, the apple-rhubarb juice has only 46 calories. In addition, the recipe omits any type of concentrates, artificial colorings, and preservatives. Aside from the apple-rhubarb juice, Cawston makes its product available in 'Apple and [Elderflower](https://www.trendhunter.com/trends/sheppys-blackberry-elderflower-cider)' and 'Apple and [Ginger](https://www.trendhunter.com/trends/cranberry-ginger-blossom-honey).' It is the non-concentrate feature that separates Cawston's offering from the other competitors on the shelf. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 42% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Handpicked Fruit Juices:** Creating handpicked and pressed fruit juices at the peak of the season can provide a unique flavor balance and attract health-conscious consumers. - **Alternative Beverage Packaging:** Using sleek packaging and exceptional typefaces can help differentiate beverage products from competitors and catch consumers' attention. - **No-concentrate Recipes:** Offering juice products without concentrates, artificial colorings, and preservatives can cater to consumers looking for healthier and more natural options. ### Sectors Adopting This - **Beverage Manufacturing:** Manufacturers in the beverage industry can explore the potential of handpicked fruit juices and alternative packaging to create innovative and healthy beverage options. - **Food Retail:** Retailers in the food industry can stock and promote non-concentrate juice products with unique flavors and sleek packaging to meet the demands of health-conscious consumers. - **Packaging Design:** Designers in the packaging industry have an opportunity to create eye-catching and innovative designs for alternative beverage packaging that can enhance brand recognition and attract customers. ## Related on Trend Hunter - [Effervescent Pressed Fruit Refreshments](https://www.trendhunter.com/trends/cawston-press-sparkling-water.md) - [Cold-Pressed Apple-Based Refreshments](https://www.trendhunter.com/trends/daily-dose-juices.md) - [Citrusy Pressed Fruit Waters](https://www.trendhunter.com/trends/sunshine-orange-fruit-water.md) - [Free-From Boxed Juice Drinks](https://www.trendhunter.com/trends/organic-juice.md) - [Extravagant Flavor Super Juices](https://www.trendhunter.com/trends/coldpress-juices.md) - [Joyful Premium Juices](https://www.trendhunter.com/trends/revl-fruits.md) - [Low-Alcohol Summertime Ciders](https://www.trendhunter.com/trends/cornish-orchards-peach-apple.md) - [Effervescent Apple Juice Drinks](https://www.trendhunter.com/trends/pip-organic-apple-fizz.md) - [Fall-Inspired Juice Flavors](https://www.trendhunter.com/trends/pressed-juicerys-spiced-apple-cider.md)