# Men-as-Meat Commercials Applegate Farms' 'What's In Your Hot Dog?' Ads Promote All-Natural Meat By Katherinev123 | Published 2012-06-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/applegate-farms-what-s-in-your-hot-dog References: [adweek](http://www.adweek.com/news/advertising-branding/ad-day-applegate-farms-141449) & [applegatefarms](http://www.applegatefarms.com/) If you've never considered what you're actually consuming when you eat meat, the [Applegate Farms](https://www.trendhunter.com/trends/spicy-breaded-chicken)' 'What's In Your Hot Dog?' campaign will definitely make you think twice before you shove that hot dog in your mouth. Applegate Farms, a brand that produces all-natural, organic meat products, has released this series of [funny commercials](https://www.trendhunter.com/trends/axe-campaign), featuring men dressed in cow costumes. Each "cow" speaks to a concerned mom regarding his drug history. For example, the commercial shown here is about "Mooscles," a muscular bovine who is being interviewed by a mom but denies that he has ever used growth hormones. Another ad features an antsy cow who, after asking if the mom is a cop, admits that he is on "loads of stuff" and then gets the door slammed in his face. Visit [AdWeek](https://www.trendhunter.com/trends/hot-harissa-meal) to see all of the funny Applegate Farms ads, which were created by the agency Taxi. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 79% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Meat Transparency:** Promoting transparency in the meat industry by revealing the ingredients and processes behind meat products. - **Humorous Advertising:** Utilizing humor in advertising campaigns to engage and educate consumers about food products. - **Organic Meat:** The rising demand for all-natural and organic meat products that are free from additives and hormones. ### Sectors Adopting This - **Food Packaging:** Opportunity for food packaging companies to develop eco-friendly and informative packaging that highlights the transparency of meat products. - **Advertising:** Advertising agencies can explore creative and humorous ways to promote food products, emphasizing transparency and organic ingredients. - **Organic Food Production:** The organic food industry can capitalize on the demand for all-natural meat by expanding their product lines and ensuring the highest standards of quality. ## Related on Trend Hunter - [Organic Appetizer Sausage Snacks](https://www.trendhunter.com/trends/mini-beef-hot-dogs.md) - [Quirky Plant-Based Food Ads](https://www.trendhunter.com/trends/gosh-food.md) - [Better-for-You Hot Dogs](https://www.trendhunter.com/trends/organic-uncured-grass-fed-beef-hot-dogs.md) - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Humanely Raised Chicken Products](https://www.trendhunter.com/trends/spicy-breaded-chicken.md) - [Puppet-Starring Oat Milk Campaigns](https://www.trendhunter.com/trends/new-norm-al-show.md) - [Hybrid Hot Dogs](https://www.trendhunter.com/trends/top-dogs.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md)