# NFL Restaurant Promotions Applebee's Partners with the NFL to Offer an Array of Sporty Deals By Kanesa D | Published 2024-09-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/applebees-3 References: [nrn](https://www.nrn.com/casual-dining/applebee-s-kicks-nfl-partnership-50-cent-boneless-wings-and-bucket-cocktails) & [applebees](https://www.applebees.com/en)  [Applebee’s](https://www.trendhunter.com/trends/tipsy-cupid) has solidified its relationship with the [NFL](https://www.trendhunter.com/trends/nfl-meal-deals) through a multi-year agreement, establishing itself as the league’s “Official Grill + Bar.” With the NFL season opener approaching this Thursday, Applebee’s is preparing to engage football fans with a series of special deals and events. One of the main attractions is the return of the fan-favorite [50-cent boneless wings](https://www.trendhunter.com/trends/big-boneless-wings-bundle), available for both dine-in and takeout orders for a limited time. Guests can choose from six sauce options: Classic Buffalo, Honey BBQ, Sweet Asian Chile, Garlic Parmesan, Extra Hot Buffalo, and Honey Pepper. Alongside the wing promotion, Applebee’s is introducing a new selection of $10 NFL Bucket Cocktails, exclusively for those dining in. These 32-ounce drinks come in two varieties and are served in buckets decorated with the logos of all 32 NFL teams. Customers will be able to celebrate the new season with a giveaway hosted by Applebee's. This promotion will give guests the chance to win a trip to the Super Bowl LIX on Feb. 9 in New Orleans. Image Credit: Applebee’s ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 26% | Activity: 44% | Freshness: 28% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What Makes This Trend Stand Out - **Seasonal Sports Promotions:** The collaboration between Applebee's and the NFL to offer time-sensitive deals like 50-cent wings highlights the appeal of seasonal promotions tied to major sporting events. - **Branded Alcoholic Beverages:** Introducing NFL Bucket Cocktails that feature team logos showcases a new way to integrate brand loyalty into the dining experience. - **Fan Experience Giveaways:** Hosting exclusive giveaways, such as the chance to win a trip to the Super Bowl, emphasizes the growing trend of enhancing customer engagement through memorable experiences. ### Sectors Adopting This - **Restaurant Chains:** Applebee’s partnership with the NFL reveals potential for chain restaurants to attract sports enthusiasts through exclusive promotions and themed events. - **Alcoholic Beverages:** The introduction of NFL-branded bucket cocktails indicates innovation opportunities in the alcoholic beverage industry through themed product offerings. - **Event Marketing:** Applebee’s Super Bowl trip giveaway showcases the effectiveness of experiential marketing in driving customer participation and engagement. ## Related on Trend Hunter - [Football-Themed Chicken Wing Promotions](https://www.trendhunter.com/trends/applebees-super-bowl-lix.md) - [Sports Affiliated Restaurant Campaigns](https://www.trendhunter.com/trends/official-grill-bar-sponsor.md) - [Shareable Mix-and-Match Appetizers](https://www.trendhunter.com/trends/ultimate-trio.md) - [Football Season Pizza Deals](https://www.trendhunter.com/trends/nfl-meal-deals.md) - [Football-Themed Pizza Promotions](https://www.trendhunter.com/trends/little-caesars1.md) - [World Series Wing Promotions](https://www.trendhunter.com/trends/buffalo-wild-wings-go.md) - [Superbowl Restaurant Promotions](https://www.trendhunter.com/trends/tailgatetogeaux.md) - [Football-Themed Beers](https://www.trendhunter.com/trends/kickoff-beers.md) - [Football-Focused Venue Marketing Campaigns](https://www.trendhunter.com/trends/dave-busters2.md)