# Interactive Tablet Marketing Videos The Apple Your Verse Campaign Demonstrated Ways to Use iPads By Jordy E | Published 2014-05-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apple-your-verse References: [techcrunch](http://techcrunch.com/2014/05/25/apples-expanded-my-verse-campaign-pitches-ipad-as-mobile-creation-tool/) & [apple](http://www.apple.com) The [Apple](https://www.trendhunter.com/trends/apple-and-design-miami) Your Verse campaign is introducing two new TV segments to the advertising project. Launched in an attempt to showcase varying uses for the [iPad](https://www.trendhunter.com/trends/new-tech-products), the videos focus on the musical side of the device as well as its potential to accompany travelers on new journeys. Both composer Essa-Pekka Salonen and [travel writer](https://www.trendhunter.com/trends/travel-changed-me) Cherie King are featured in the Your Verse films. In the productions, the two demonstrate how the tablets further their own creative talents while also enabling them to fulfill their professional tasks. In brief, these interactive TV spots demonstrate just how the iPad can be used for an assortment of online activities aside from e-mailing, browsing and photography. There is evidently much more that the tablets can accomplish. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 52% | Activity: 64% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Interactive Tablet Marketing:** Utilizing tablets as a medium for engaging and interactive marketing experiences. - **Creative Applications of Tablets:** Exploring unique and innovative ways to utilize tablets in various industries. - **Tablets for Professional Tasks:** Leveraging tablets to enhance productivity and efficiency in professional settings. ### Where This Applies - **Advertising and Marketing:** Using interactive tablets to create engaging and immersive marketing experiences for brands. - **Entertainment and Media:** Exploring the potential of tablets to revolutionize the entertainment and media industry, particularly in creating interactive content and experiences. - **Travel and Tourism:** Leveraging tablets to enhance the travel experience by providing interactive guides, immersive content, and personalized recommendations. ## Related on Trend Hunter - [Digital Craft Platforms](https://www.trendhunter.com/trends/apple-and-design-miami.md) - [College-Focused Accessibility Campaigns](https://www.trendhunter.com/trends/im-not-remarkable.md) - [AI-Powered Creative Apps](https://www.trendhunter.com/trends/verse.md) - [Interactive Traveler-Focused Campaigns](https://www.trendhunter.com/trends/100-travelers.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md) - [Reimagined Story-Driven Campaigns](https://www.trendhunter.com/trends/typewriter-campaign.md) - [Vibrant Snowy Holiday Campaigns](https://www.trendhunter.com/trends/share-the-joy.md) - [Collaborative Artistic Projects](https://www.trendhunter.com/trends/creator-odyssey.md) - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md)