# Apple Commercials Boost Artists Yael Naim Soars Thanks To MacBook Air Ad By Ayman | Published 2008-02-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/apple-yael-naim-macbook-air References: [arabaquarius.blogspot](http://arabaquarius.blogspot.com/2008/02/apple-commercial-magic-yael-naim.html) & [youtube](http://www.youtube.com/watch?v=GBCfW9-hjKI) The [Apple](https://www.trendhunter.com/trends/apple-data-auction-commercial) commercial trend is becoming very consistent. One day Apple uses a song in a new commercial, and the next day, the song instantly flies up the charts selling downloads like hot cakes. The newest example is singer/songwriter Yael Naim, whose song 'New Soul' is featured in the new Apple [MacBook](https://www.trendhunter.com/trends/new-tech-products) commercial. The song instantly jumped up the iTunes song downloads chart, sitting at #2 at the moment. I remember the days when artists used to scoff at the idea of big companies using their music in commercials and ads, for fear of cheapening their 'art'. I imagine these days there must be a long line of songs being pushed to Apple in hope of becoming the 'chosen one'. As for lucky Yael Naim, she was born in Paris in 1978 to Jewish-Tunisian parents. At the age of four, she moved with her family to Ramat HaSharon, Israel, where she learned Hebrew and trained as a pianist. Her first solo album, In A Man's Womb, was released in 2001 and her second, Yael Naim, was released in October, 2007 in France peaking at number 11. Her style has been described as having a touch of folk and jazz, with mysterious and evocative words sung with a delicate and intentionally slightly husky voice. **UPDATE** - On [Billboard's](https://www.trendhunter.com/trends/the-last-house) new issue for the week of (2008-02-16), Yael Naim's 'New Soul' is the Hot Shot debut at no. 9! ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 60% | Activity: 66% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Apple Commercial Boosts Music Artists:** The consistent trend of Apple using songs in their commercials is driving artists' songs up the charts and increasing their downloads. - **Songs in Commercials Drive Sales:** The practice of featuring songs in commercials, like Apple's MacBook commercial featuring Yael Naim's 'New Soul,' leads to a significant increase in song downloads and sales. - **Artists Embrace Commercials for Exposure:** Musicians are increasingly open to having their music featured in commercials as it provides a platform for their work and boosts their popularity. ### Industries Being Reshaped - **Music Industry:** The music industry can leverage the trend of featuring songs in commercials to promote artists and drive sales of their music. - **Advertising Industry:** The advertising industry has an opportunity to collaborate with musicians and use their songs to create impactful commercials that resonate with consumers and increase brand awareness. - **Technology Industry:** The technology industry, exemplified by Apple, can continue to innovate by partnering with artists and leveraging their music to enhance the marketing of their products and services. ## Related on Trend Hunter - [Auction-Inspired Technology Commercials](https://www.trendhunter.com/trends/apple-data-auction-commercial.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Music-Inspired Retail Campaigns](https://www.trendhunter.com/trends/summers-greatest-hits.md) - [Vibrant Snowy Holiday Campaigns](https://www.trendhunter.com/trends/share-the-joy.md) - [Heartwarming AI-Generated Songs](https://www.trendhunter.com/trends/lg-radio-optimism.md) - [Music-Inspired Avatar Campaigns](https://www.trendhunter.com/trends/see-yourself-in-sound.md) - [Nostalgic Lunar New Year Spots](https://www.trendhunter.com/trends/chinese-new-year-film.md) - [Motion-Powered Songs](https://www.trendhunter.com/trends/motionpowered-song.md)