# Humorous Tech WFH Ads This New Apple Working from Home Ad Highlights Shared Experiences By Michael Hemsworth | Published 2020-07-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/apple-working-from-home References: [geeky-gadgets](https://www.geeky-gadgets.com/apple-releases-funny-working-from-home-video-14-07-2020/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+geeky-gadgets) & [apple](https://www.apple.com) This new [Apple](https://www.trendhunter.com/trends/im-not-remarkable) working from home ad has been unveiled by the brand as a [humorous take](https://www.trendhunter.com/trends/where-have-you-been) on the challenges that many professionals have been experiencing as of late as they work remotely. The video stars the Underdogs, a group of four colleagues who were first debuted by the brand last year in an ad centered on a new packaging project. The team is back again working on a special project, which documents their experience working from home during the COVID-19 pandemic and how Apple products enable them to maintain a sense of cohesion when apart. The Apple working from home ad brings a touch of relatable humor to the recent experience of many busy professionals as they clock in from their living spaces. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 57% | Activity: 91% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Why This Trend Is Growing - **Humorous WFH Ads:** Brands can create humorous ads that show shared experiences of remote work to connect with customers during the pandemic. - **Virtual Collaboration Tools:** Innovative virtual collaboration tools that maintain cohesion among remote teams are in high demand during pandemic-driven remote workdays. - **At-home Productivity:** Increased popularity of remote work has created a disruptive innovation opportunity for tech companies to develop new products to enhance productivity, efficiency and comfort while working from home. ### Industries Being Reshaped - **Tech:** Tech companies can focus on offering creative tech solutions that cater to remote work needs, from easing communication to boosting productivity. - **Advertising and Marketing:** Advertising and marketing companies will continue to have opportunities to create campaigns piggybacking off of the shared experience of remote workforces with humorous WFH ads. - **Collaboration Software:** Collaboration software providers can develop products that enhance the virtual collaboration experience of remote teams, thus creating more opportunities to meet consumer needs in the wake of the pandemic-driven remote work shift. ## Related on Trend Hunter - [Creativity Enhancing WFH Products](https://www.trendhunter.com/trends/other-angles-collection.md) - [College-Focused Accessibility Campaigns](https://www.trendhunter.com/trends/im-not-remarkable.md) - [Mini Musical Productivity Ads](https://www.trendhunter.com/trends/the-big-meeting.md) - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md) - [Amusing Work Platform Ads](https://www.trendhunter.com/trends/monday-platform.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Slacking Support Tools](https://www.trendhunter.com/trends/office-slacker.md) - [Work-from-Anywhere Inflatable Kits](https://www.trendhunter.com/trends/work-from-anywairs.md)