# Extreme Adventurer Smartwatches The Apple Watch Ultra Supports Life in the Great Outdoors By Michael Hemsworth | Published 2022-09-08 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apple-watch-ultra References: [apple](https://www.apple.com/newsroom/2022/09/introducing-apple-watch-ultra/) & [apple](https://www.apple.com)  The [Apple Watch Ultra](https://www.trendhunter.com/trends/aulumu-a01-apple-watch-ultra-case) smartwatch is one of the latest wearables from the brand focused on supporting [adventurers, extreme sport enthusiasts and explorers](https://www.trendhunter.com/trends/suunto-vertical-2) alike. The smartwatch is characterized by its [rugged form](https://www.trendhunter.com/trends/garmin-tactix-8-cerakote-edition) that positions the display up slightly from the body to prevent impacts from the side from causing damage. The device is rated for up to 36-hours of use on a normal basis, which can be extended up to 60-hours when in low-power mode. The display on the wearable can change to a red shade after dark to make it easily visible in low-light conditions. The Apple Watch Ultra smartwatch is crafted out of aerospace-grade titanium and is accented by a customizable Action button that enables users to easily access their favorite apps or functions. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 66% | Activity: 13% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Rugged Smartwatches:** There is a disruptive innovation opportunity to cater to outdoor enthusiasts with more durable and long-lasting smartwatches made with tough materials and long battery lives. - **Low-light Smartwatch Displays:** Innovative smartwatches with displays that can change to red or other visible colors in low-light conditions can cater to adventurers who require this feature during nighttime activities. - **Customizable Smartwatch Buttons:** There is a disruptive innovation opportunity for smartwatch designers to create customizable buttons that enable users to quickly access their favorite apps or functions on the device. ### Where This Applies - **Smartwatch Manufacturing:** Smartwatch manufacturers can disrupt the market by creating devices specifically designed for rugged outdoor use with durable materials, long battery life, and useful features for outdoor enthusiasts. - **Adventure Sports Equipment Manufacturing:** Adventure sports equipment manufacturers can partner with smartwatch companies to create innovative wearable technology that is suitable for extreme sports and outdoor activities. - **Military and Defense Manufacturing:** Military and defense manufacturers can explore disruptive innovation opportunities to create smartwatches for soldiers and outdoor enthusiasts that are durable, long-lasting, and able to withstand extreme conditions. ## Related on Trend Hunter - [Rugged Satellite Connectivity Smartwatches](https://www.trendhunter.com/trends/apple-watch-ultra-3.md) - [Ruggedized Sustainable Smartwatches](https://www.trendhunter.com/trends/apple-watch-ultra-2.md) - [Ultra-Rugged Smartwatches](https://www.trendhunter.com/trends/ultrarugged-smartwatches.md) - [Stealthy Smartwatch Finishes](https://www.trendhunter.com/trends/the-apple-watch-ultra-2.md) - [Rugged Mechanically Inspired Smartwatches](https://www.trendhunter.com/trends/black-shark-gs3-ultra.md) - [Feature-Packed Smartwatches](https://www.trendhunter.com/trends/galaxy-watch-ultra.md) - [Sleek Titanium Smartwatch Bands](https://www.trendhunter.com/trends/watch-ultra.md) - [Wilderness-Ready Smartwatch Models](https://www.trendhunter.com/trends/garmin-tactix-7-amoled-edition.md) - [Sculptural Metallic Smartwatch Cases](https://www.trendhunter.com/trends/aulumu-a01-apple-watch-ultra-case.md)