# E-Ink Smartwatch Cuffs The 'Bracelite' Apple Watch Strap Can be Customized with Digital Imagery By Michael Hemsworth | Published 2015-12-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apple-watch-strap References: [geeky-gadgets](http://www.geeky-gadgets.com/bracelite-apple-watch-strap-and-interactive-bracelet-04-12-2015/) & [kickstarter](https://www.kickstarter.com/projects/texturization/bracelite-your-style-always-on) There's sophisticated technology within the [Apple](https://www.trendhunter.com/trends/bitplay-fidlock-watch-band) Watch, which is being accented by old school technology on the band thanks to the 'Bracelite' Apple Watch Strap that is designed with e-ink. The 'Bracelite' Apple Watch Strap is a 100% Italian-made product that can be customized with digital imagery thanks to the quick, reliable capabilities of e-ink. Working with your existing Apple Watch, the 'Bracelite' Apple Watch Strap can be customized via the accompanying app that will allow the implementation of artwork from Italian artists to be inputted into the chic wrist wearable. The app that's paired with the 'Bracelite' Apple Watch Strap -- titled Premium -- offers wearers the functionality of requesting specific designs or styles to suit their individual personality and style tastes. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 75% | Activity: 93% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **E-ink Wearables:** Opportunity to integrate e-ink technology into wearable devices for customization and personalization. - **Artistic Wearable Technology:** Opportunity to create wearable devices that incorporate artwork and designs from artists. - **Personalized Wearable Accessories:** Opportunity to offer customizable accessories for existing wearable technology. ### Sectors Adopting This - **Consumer Electronics:** Integrating e-Ink technology and offering customized options could disrupt the smartwatch and wearable industry. - **Fashion:** The ability to incorporate artwork and design into wearable technology could disrupt the fashion industry with unique wearable accessories. - **Art and Design:** Partnering with artists and designers to provide artwork for wearable technology could disrupt the art and design world by offering a new canvas for artistic expression. ## Related on Trend Hunter - [Four-Position Smartwatch Straps](https://www.trendhunter.com/trends/elegaband.md) - [Charger-Equipped Smartwatch Straps](https://www.trendhunter.com/trends/apple-watch-charging-band.md) - [Tool-Integrated Smartwatch Straps](https://www.trendhunter.com/trends/tilink-titanium-multifunction-edc-bracelet.md) - [Sustainable Smartwatch Straps](https://www.trendhunter.com/trends/native-union-reclassic.md) - [Silicone Eco-Friendly Wristbands](https://www.trendhunter.com/trends/flexi-bands.md) - [Stylish Leather Smartwatch Bands](https://www.trendhunter.com/trends/leather-smartwatch-bands.md) - [Confetti-Style Pride Month Accessories](https://www.trendhunter.com/trends/apple-watch-pride-edition-sport-band.md) - [Hybrid Low-Power Smartwatches](https://www.trendhunter.com/trends/ksana.md) - [High-Density Smartwatch Straps](https://www.trendhunter.com/trends/bitplay-fidlock-watch-band.md)