# Accessible Entry-Level Smartwatches The Apple Watch SE is Packed with Impressive Features By Michael Hemsworth | Published 2020-09-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apple-watch-se References: [apple](https://www.apple.com/apple-watch-se/) & [apple](https://www.apple.com/) The Apple Watch is one of the more premium wearables on the market with a price tag to match, but the recently unveiled [Apple Watch SE](https://www.trendhunter.com/trends/fitbit-ace-lte) is positioned to help make it more accessible to a wider range of consumers. Starting at $279, the smartwatch features an expansive Retina display along with advanced sensors that will capture a range of health data. The device also features a water resistance rating up to 50 meters to let users wear the smartwatch into the water without worry. The Apple Watch SE will come in gold, silver, space gray and [100% recycled aluminum finish](https://www.trendhunter.com/trends/google-pixel-watch-3) options, and comes as part of the brand's shift towards offering products at a [wider range of price points](https://www.trendhunter.com/trends/redmi-watch-move). ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 18% | Activity: 8% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Affordable Smartwatches:** Disruptive innovation opportunity: Develop and market budget-friendly smartwatches with advanced features to cater to a wider consumer base. - **Expanded Health Tracking:** Disruptive innovation opportunity: Create smartwatches with advanced sensors for capturing a range of health data, targeting health-conscious consumers. - **Sustainable Wearables:** Disruptive innovation opportunity: Design and produce smartwatches using recycled materials, tapping into the growing demand for sustainable products. ### Industries Being Reshaped - **Consumer Electronics:** Disruptive innovation opportunity: Explore new ways to make advanced smartwatches more affordable and accessible for consumers. - **Health and Wellness:** Disruptive innovation opportunity: Develop innovative health tracking features in smartwatches and target the health-conscious market. - **Sustainable Manufacturing:** Disruptive innovation opportunity: Implement sustainable practices and materials in the production of smartwatches to meet the increasing demand for eco-friendly wearables. ## Related on Trend Hunter - [Durable Low-Cost Smartwatches](https://www.trendhunter.com/trends/samsung-galaxy-watch-fe.md) - [Accessible LTE-Enabled Smartwatches](https://www.trendhunter.com/trends/samsung-galaxy-watch-fe-lte.md) - [Slender Metallic Smartwatches](https://www.trendhunter.com/trends/apple-watch-series-10.md) - [AI-Enabled Smartwatches](https://www.trendhunter.com/trends/galaxy-watch7.md) - [Extreme Adventurer Smartwatches](https://www.trendhunter.com/trends/apple-watch-ultra.md) - [Advanced Smartwatch Models](https://www.trendhunter.com/trends/apple-watch-series-8.md) - [Rugged Satellite Connectivity Smartwatches](https://www.trendhunter.com/trends/apple-watch-ultra-3.md) - [Carbon-Neutral Smartwatches](https://www.trendhunter.com/trends/apple-watch-series-9.md) - [Feature-Packed Fitness Trackers](https://www.trendhunter.com/trends/sense-2.md)