# Animalistic Smart Watch Displays GamFratesi Centered the 'Apple Watch Hermès' Inside Wire Wildlife By Riley von Niessen | Published 2016-07-19 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/apple-watch-herms References: [dezeen](http://www.dezeen.com/2016/07/18/apple-watch-hermes-gamfratesi-window-display-animal-japan/) & [apple](http://www.apple.com/ca/apple-watch-hermes/) '[GamFratesi](https://www.trendhunter.com/trends/koyori-wooden-chairs)' is a Danish design studio that's responsible for a modernistic display window that creatively features the '[Apple](https://www.trendhunter.com/trends/apple-watch-g3) Watch [Hermès](https://www.trendhunter.com/trends/apple-watch-herms-bands)' in Japan. The pieces are constructed form metal wire, with GamFratesi using the material to form intricate animal faces that show the smart watches lit up at the center of the eyes. The designs are said to be inspired by Robert Dallet, a wildlife artist "who had a long-standing collaboration with the Hermès brand." The resulting displays for the Apple Watch Hermès are minimalist yet eye-catching, inviting passersby to notice the products that complement the pieces in an elegant and seamless way. The smart watches that are positioned in the eyes of the animals are lit up with an image that makes the products look like pupils, adding to the pieces while showing the products creatively. The displays are further complemented by lighting that warmly illuminates the animals and the Apple Watch Hermès brand is printed tastefully on the windows. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 41% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Minimalist Display Windows:** Creating minimalist display windows that use innovative lighting techniques to highlight products and create a captivating visual experience. - **Integrating Technology in Design:** Exploring the integration of technology, such as smart watches, into artistic and design installations to enhance brand visibility and create unique experiences. - **Inspired by Wildlife Art:** Drawing inspiration from wildlife art and incorporating animalistic designs into product displays to create a distinctive and memorable brand image. ### Who This Affects Most - **Retail:** The retail industry can leverage minimalist display windows to create immersive shopping experiences and increase customer engagement. - **Luxury Goods:** The luxury goods industry can explore the use of integrated technology in design to showcase their products in innovative and visually appealing ways. - **Art and Design:** The art and design industry can find inspiration in wildlife art and animalistic designs to create unique installations and enhance brand storytelling. ## Related on Trend Hunter - [World-Inspired Watch Cases](https://www.trendhunter.com/trends/apple-watch-case1.md) - [Slick Smart Watch Cases](https://www.trendhunter.com/trends/golden-concept-x-blvck-paris.md) - [Minimalist Multi-Display Smartwatches](https://www.trendhunter.com/trends/minimal-watch-concept.md) - [Architect-Approved Watch Ranges](https://www.trendhunter.com/trends/tadao-ando-x-cauny.md) - [Opulent Anniversary Smartwatch Concepts](https://www.trendhunter.com/trends/apple-watch-x-concept.md) - [Transparent All-Glass Smartwatches](https://www.trendhunter.com/trends/nothing-watch-1.md) - [Opulent Oceanic Marquetry Timepieces](https://www.trendhunter.com/trends/slim-dherms-hippocampe.md) - [Elegant Timepiece Collections](https://www.trendhunter.com/trends/herms-cut.md) - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md)