# Battery-Embedded Watch Straps The 'PRIME' Apple Watch Battery Strap Increases Device Longevity By Michael Hemsworth | Published 2015-12-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apple-watch-battery References: [damngeeky](http://www.damngeeky.com/2015/12/19/38170/prime-strap-with-swappable-batteries-boosts-apple-watch-battery-life.html) & [kickstarter](https://www.kickstarter.com/projects/1197283489/prime-strap-infinite-battery-power-for-apple-watch) A vast segment of consumers are adopting wearable technology, but many are complaining about the battery life of the devices; enter the 'PRIME' [Apple](https://www.trendhunter.com/trends/boostcharge-pro) Watch Battery Strap to help users attain enhanced device longevity without fuss. Taking the place of traditional strap designs, the 'PRIME' Apple Watch Battery Strap is capable of putting up to two [additional battery packs](https://www.trendhunter.com/trends/elevation-lab-timecapsule) onto the wearers' wrist. Combined, both batteries within the 'PRIME' Apple Watch Battery Strap will provide an additional 1.3 charges to the Apple Watch, which is welcome news to those who simply can't live without it. When it comes time for charging the additional batteries, an external charging pack comes bundled with the 'PRIME' Apple Watch Battery Strap, which is currently funding on [Kickstarter](https://www.trendhunter.com/trends/tilink-titanium-multifunction-edc-bracelet). ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 49% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Key Themes Behind This Trend - **Battery-wearable Technology:** Opportunities to innovate in wearable technology by expanding battery life through embedding batteries into wearable items - **External Device Charging:** Designing charging solutions for portable devices which can be charged on-the-go with external batteries - **Smartwatch Accessories:** Creating unique, battery-embedded accessories for smartwatches and similar wearable technologies ### Where This Applies - **Wearable Technology:** By integrating batteries in wearable technology, it's possible to disrupt an industry that is experiencing battery life issues - **Consumer Electronics:** Manufacturers of portable devices can create new marketing opportunities for external charging pack bundling - **Tech Accessories:** Designing smartwatch and wearable technology accessories that increase device longevity with embedded battery packs to seize an up and coming market ## Related on Trend Hunter - [Charger-Equipped Smartwatch Straps](https://www.trendhunter.com/trends/apple-watch-charging-band.md) - [Smartwatch-Friendly Power Banks](https://www.trendhunter.com/trends/boostcharge-pro.md) - [Tool-Integrated Smartwatch Straps](https://www.trendhunter.com/trends/tilink-titanium-multifunction-edc-bracelet.md) - [Practical Comfort-Focused Watch Straps](https://www.trendhunter.com/trends/apple-watch-band1.md) - [Micro-Sized Smartwatch Chargers](https://www.trendhunter.com/trends/keychain-apple-watch-charger.md) - [Clock-Style Smartwatch Chargers](https://www.trendhunter.com/trends/otterbox-2in1-power-bank-with-apple-watch-charger.md) - [Stand-Equipped Smartphone Batteries](https://www.trendhunter.com/trends/strickers-magsafe-power-bank.md) - [Efficient Productivity Smartwatches](https://www.trendhunter.com/trends/oneplus-watch-2.md) - [High-Density Smartwatch Straps](https://www.trendhunter.com/trends/bitplay-fidlock-watch-band.md)