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# MacBook & MacBook Pro Upgrades
More Speed + Multi-Touch

By Ayman | Published 2008-02-27 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/apple-upgrades-macbook-pro
References: [apple](http://www.apple.com)

Apple has been on a roll lately with an almost weekly new product or upgrade. Only last week Apple cut down the price of the 1GB iPod Shuffle from $79 to $49 and introduced a new $69 2GB model ([see our story](http://www.trendhunter.com/trends/ipod-shuffle-2-gb)). Now Apple has unveiled more powerful versions of the MacBook Pro with up to 2.6GHz Intel Core 2 Duo Penryn processors, and the MacBook Air's Multi-Touch trackpad. The 17-inch model can now be configured with a superb 1,920 by 1,200 pixels with LED backlighting, powered by a new NVIDIA GeForce 8600M GT with up to 512MB of GDDR3 RAM. The MacBook recieved a minor bump in speed (2.1GHz to 2.4GHz) but no multi-touch trackpad.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 10% | Activity: 12% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers)

## Key Themes

### What's Driving This Trend

- **Upgraded Laptop Performance:** Apple's new MacBook and MacBook Pro upgrades highlight the demand for faster and more powerful laptops.
- **Expanded Multi-touch Capabilities:** The integration of the MacBook Air's multi-touch trackpad into the MacBook Pro suggests that consumer demand is headed towards more intuitive and touch-based computing experiences.
- **Dynamic Display Technology:** The 17-inch MacBook Pro's high-resolution display, powered by a NVIDIA graphics card and LED backlighting, is an excellent example of the increasing demand for dynamic and visually immersive displays.

### Who This Affects Most

- **Technology:** Technology companies can focus on upgrading the performance, usability, and display capabilities of laptops to meet the growing demand for faster and more intuitive computing experiences.
- **Consumer Electronics:** Consumer electronics brands can innovate by investing in touch-based interfaces, developing dynamic displays, and improving overall performance to keep pace with consumer preferences.
- **Gaming:** The NVIDIA GeForce 8600M GT graphics card's high-performance capabilities showcased in the MacBook Pro upgrade can serve as a catalyst for gaming companies and game developers to raise the bar on graphics, high-resolution displays and immersive gaming experiences.

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