# TV Show Companion Podcasts Apple TV Plus is Set to Release 'Foundation' Sidekick Podcast By Niko Pajkovic | Published 2021-09-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apple-tv-plus References: [variety](https://variety.com/2021/digital/news/foundation-podcast-apple-tv-plus-1235072468/) & [tv.apple](http://tv.apple.com) Apple is set to launch a [companion podcast](https://www.trendhunter.com/trends/podman) for its [Apple TV Plus](https://www.trendhunter.com/trends/time-bandits) sci-fi drama series 'Foundation.' The new podcast series, titled ''Foundation: The Official Podcast,' will be released on September 24, and will be hosted by Jason Concepcion ('NBA Desktop,' 'Binge Mode') and 'Foundation' executive producer David S. Goyer. This behind-the-scenes podcast will explore the making of the TV series, inviting different creative talent to join as guests to discuss the process of creating each episode. The premier podcast epsiode features a thorough breakdown of the first two episodes of 'Foundation,' unpacking Goyer's relationship with the material and providing listeners with a detailed account of the process behind making Asimov's writing TV-ready. Produced by Audacy’s [Pineapple Street Studios](https://www.trendhunter.com/trends/pineapple-cactus), 'Foundation: The Official Podcast,' is an innovative endeavor that allows the TV series to resonate across mediums. Image Credit: Apple ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 11% | Activity: 30% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What's Driving This Trend - **Companion Podcasts:** Creating companion podcasts for TV shows is a trend that allows for deeper engagement with audiences and can provide additional revenue streams for media companies. - **Behind-the-scenes Podcasts:** Behind-the-scenes podcasts can give fans an exclusive look into the making of their favorite shows and provide valuable insights for aspiring creatives in the industry. - **Multi-medium Storytelling:** Using multiple mediums to tell a story, such as TV shows and accompanying podcasts, can expand the reach of a brand and allow for greater immersion for audiences. ### Who This Affects Most - **Media & Entertainment:** Companion podcasts and behind-the-scenes content can enhance the audience experience and create additional revenue streams for media companies. - **Podcasting:** The rise of companion podcasts for TV shows creates opportunities for podcasting companies to expand their offerings and collaborate with media companies. - **Television:** The integration of companion podcasts into TV show marketing can help networks and streaming services increase audience engagement and retention. ## Related on Trend Hunter - [Sci-Fi Series Stream Launches](https://www.trendhunter.com/trends/foundation.md) - [In-App Podcasting Packages](https://www.trendhunter.com/trends/siriusxm.md) - [90s Horror-Inspired Podcasts](https://www.trendhunter.com/trends/are-you-afraid-of-the-dark-the-official-podcast.md) - [Platform Podcast Transcriptions](https://www.trendhunter.com/trends/apple-podcast.md) - [Kid-Friendly Podcast Services](https://www.trendhunter.com/trends/wondery.md) - [AI-Centric Publication Podcasts](https://www.trendhunter.com/trends/beyond-the-pilot.md) - [Video Podcast Expansion](https://www.trendhunter.com/trends/netflix-and-iheartmedia.md) - [Categorized Podcast Genres](https://www.trendhunter.com/trends/podcasts-app.md) - [Weekly Tech Podcasts](https://www.trendhunter.com/trends/product-hunt-weekly.md)