# Fictional Biopic Ads The Apple TV Father Time Campaign Stars Michael B. Jordan and Kobe Bryant By Meghan Young | Published 2016-04-30 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/apple-tv-father-time References: [theverge](http://www.theverge.com/2016/4/10/11402274/kobe-bryant-apple-tv-ad-michael-b-jordan) & [apple](http://www.apple.com) American actor Michael B. Jordan and NBA All-Star Kobe Bryant team up together to explore the idea of the biopic for the latter in the [Apple](https://www.trendhunter.com/trends/the-underdogs) TV Father Time ad campaign. Of course, it's all a farce for the campaign, but its definitely a fun one. With Bryant's career coming to a close as well, it's a great idea for the tech company to capitalize on everyone's interest in him. It's even better that the Apple TV Father Time ad campaign shows off the [basketball star's funny side](https://www.trendhunter.com/trends/adidas-you-got-this). As Jordan explores the idea of playing Bryant well into his senior years (which obviously hasn't even happened yet), the latter doesn't want to hear any of it. In the end, it does a great job highlighting Apple TV's Siri capabilities. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 13% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What's Driving This Trend - **Fictional Biopic Ads:** Opportunity for brands to create fictional biopic style ads featuring famous individuals to generate interest and capitalize on audience fascination. - **Celebrity Endorsements:** Utilizing celebrities in ad campaigns can add a humorous element and showcase brand capabilities to engage and entertain consumers. - **Tech Brand Collaborations:** Collaborating with popular tech brands to create innovative and entertaining advertisements can capture audience attention and increase brand visibility. ### Who This Affects Most - **Entertainment:** Creating fictional biopic ads opens up opportunities for entertainment companies to craft engaging narratives and generate buzz for their content. - **Sports:** Sports brands can leverage celebrity athletes like Kobe Bryant to create entertaining ad campaigns that resonate with fans and promote their products. - **Technology:** Tech companies, like Apple, can showcase their product capabilities and engage viewers through collaborations with celebrities and humorous storytelling. ## Related on Trend Hunter - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Next-Gen Athlete-Starring Ads](https://www.trendhunter.com/trends/why-do-it-ad.md) - [Humorous AI-Forward Spots](https://www.trendhunter.com/trends/act-like-you-know.md) - [Reimagined Holiday Spots](https://www.trendhunter.com/trends/nba-jingle-hoops.md) - [Motivational Athlete Campaigns](https://www.trendhunter.com/trends/adidas-you-got-this.md) - [Tech Fashion Sport Campaigns](https://www.trendhunter.com/trends/athletic-intelligence-is-here.md) - [Dreamy Dance-Centric Ads](https://www.trendhunter.com/trends/apple-and-spike-jonze.md) - [AR-Enabled Basketball Player Experiences](https://www.trendhunter.com/trends/cryptocom.md) - [Nostalgic Lunar New Year Spots](https://www.trendhunter.com/trends/chinese-new-year-film.md)