# Anti-Tracking Smartphone Ads The Apple 'Tracked' Commercial Highlights Privacy on the iPhone By Michael Hemsworth | Published 2021-05-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/apple-tracked-commercial References: [yankodesign](https://www.yankodesign.com/2021/05/21/apples-privacy-ad-incites-discomfort-and-laughter-with-a-fun-take-on-app-tracking-as-stalkers/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+yankodesign) & [apple](https://www.apple.com/) The [Apple](https://www.trendhunter.com/trends/apple-trust-issues) 'Tracked' commercial is the tech brand's latest ad spot that aims to draw in consumer attention when it comes to the topic of [app tracking and smartphone privacy](https://www.trendhunter.com/trends/who-is-tracking-my-phone). The commercial starts off with the protagonist making a simple coffee purchase before being followed by the proprietor who is joined by additional people as the user goes through their daily life. The person is then inundated by people around them by the end only to have them disappear by selecting the Ask App Not To Track option as part of the iOS 14.5 App Tracking Transparency feature on the [iPhone](https://www.trendhunter.com/trends/apple-data-auction-commercial). The Apple 'Tracked' commercial takes a cheeky approach to app tracking, but helps to drive home a pithy comparison between real life and digital snooping. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 7% | Activity: 47% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **App Tracking Transparency:** The inclusion of App Tracking Transparency feature on the iPhone presents an opportunity for disruptive innovation in developing privacy-focused apps and services. - **Privacy-centered Marketing:** Privacy-centered marketing is emerging as a trend that presents opportunities for disruptive innovation in developing marketing strategies that prioritize user privacy. - **Increasing Consumer Awareness of Digital Privacy:** The Apple 'Tracked' commercial reflects an increasing consumer awareness of digital privacy, presenting opportunities for disruptive innovation in developing products and services that prioritize privacy. ### Who This Affects Most - **Tech:** The tech industry has an opportunity to lead the charge in developing privacy-focused apps and services as a response to the App Tracking Transparency feature on the iPhone. - **Advertising:** The advertising industry could benefit from the trend towards privacy-centered marketing by developing new strategies and approaches that prioritize user privacy. - **Consumer Electronics:** The trend towards increasing consumer awareness of digital privacy presents opportunities for disruptive innovation in developing new consumer electronics products that prioritize user privacy. ## Related on Trend Hunter - [Auction-Inspired Technology Commercials](https://www.trendhunter.com/trends/apple-data-auction-commercial.md) - [Mobile Device Durability Ads](https://www.trendhunter.com/trends/apple-trust-issues.md) - [Proactive Tracker Detection Apps](https://www.trendhunter.com/trends/detection-app.md) - [Anti-Tracking Privacy Apps](https://www.trendhunter.com/trends/antitrack.md) - [Tracker-Thwarting Browser Apps](https://www.trendhunter.com/trends/browser-apps.md) - [Privacy-Protecting Mobile Apps](https://www.trendhunter.com/trends/do-not-track-kids.md) - [Short Film-Inspired Ads](https://www.trendhunter.com/trends/the-underdogs.md) - [Privacy-Protecting Digital Ad Platforms](https://www.trendhunter.com/trends/digital-ad-platform.md) - [Mobile Anti-Stalking Features](https://www.trendhunter.com/trends/apple-airtags.md)